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 roi automated demand generation

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » roi automated demand generation

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Optimizing the Lead-to-order Process


A superior lead-to-order (LTO) process is essential in today's environment of mass customization. Companies striving to build and maintain market share require an LTO process supported by robust IT and product configuration capabilities. Learn how optimizing your LTO process can help you implement a successful mass customization strategy, and how the benefits of an optimized LTO process relate to lean manufacturing.

roi automated demand generation  report, Companies are achieving ROI with configuration when these strategies are made core to all customer fulfillment initiatives. While it is routine in many organizations to require a thorough return-on- Investment (ROI) analysis before committing to an implementation effort requiring substantial resources, it is an important step to ensure achieving LTO benefits. Some project teams might argue that intangible benefits, for example, customer loyalty, offer sufficient justification to upgrade the Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

roi automated demand generation  the Market Sustain a Stand-Alone EMM? Market Overview The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst Read More

How DaimlerChrysler Gained 30 Percent in Productivity with a Time and Attendance Solution


DaimlerChrysler Research & Technology North America (DCRTNA) focuses on developing new technologies for the next generation of cars. It desperately needed an automated time and attendance application to replace its outdated and laborious manual system. With a Web-hosted solution, not only did DCRTNA see a 30 percent increase in productivity, but it finally regained control over management of employee time and attendance.

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APICS 2009 From the Expo Floor: Is S&OP Coming of Age? - Part 3


Part 1 of this blog series talked about my attendance of the APICS 2009 International Conference in Toronto, Canada in early October. I attended only a few education sessions, as my conference visit focused more on exploring the expo floor and talking to the exhibitors. My overwhelming impression from the conference's expo floor was that the main value propositions this year revolved around the

roi automated demand generation  ,  return on investment (ROI) , and  debt-to-equity ratio . Since financial measures are retrospective, they don''t always provide a true indication of the current state of affairs, much less of the future performance. Thus Kaplan and Norton wanted to give managers a tool that would encourage a broader, more future-oriented view. Nevertheless, a balanced scorecard approach must always include the financial perspective, since  bottom-line (net income)  results are still the final measure of success. In Read More

A Demand-driven Approach to BI


The core concept behind the Vanguard solution is that business intelligence (BI) must be demand-driven, which means that the business needs of the user dictate the technical solution, not the other way around. In other words, it should let the business users drive the process, and remove the problems of content relevance and software complexity.

roi automated demand generation  Demand-driven Approach to BI Demand-driven BI Approach Vanguard Solutions Group, Inc . ( http://www.vanguardsolutions.com ), is a Chicago, IL-based, business intelligence (BI) provider that reportedly achieved major successes in 2004. The core concept behind their solution is that BI must be demand-driven, which means that the business needs of the user dictate the technical solution, not the other way around. In other words, it should let the business users drive the process, and remove the problems of Read More

OKENA Pioneers Next-Generation Intrusion Prevention


Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these behavior rules to prevent intrusions up front. This second-generation approach offers substantial bottom line savings, and frees up IT resources for other tasks.

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Next-Generation VoIP Network Architecture


With network operators facing eventual equipment obsolescence in their existing narrowband public switched telephone networks (PSTNs), the Multiservice Switching Forum (MSF) expects that end-to-end voice over Internet protocol (VoIP) solutions will necessarily replace PSTNs in the medium term. What are the primary issues that must be addressed to define a large-scale VoIP network capable of supporting full PSTN equivalence?

roi automated demand generation   Read More

Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

roi automated demand generation   Read More

ERP Demand Being Re-heated


As reported on March 5 in The Dallas Morning News/KRTBN -- E-commerce may get all the attention, but information technology experts say the demand for enterprise resource planning professionals is almost as hot.

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ROI Case Study: IBM Business Analytics, Accelrys


IBM Cognos Express Xcelerator helped this software and services company earn a 586 percent ROI in just three months by providing deeper insights about products, services and costs.

roi automated demand generation  earn a 586 percent ROI in just three months by providing deeper insights about products, services and costs. Read More

N-Tier Demand Management


The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a few leading suppliers deep in the supply chain are have taken to successfully mitigate the bull-whip effect.

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Whose ROI is it Anyway? Part Two: Sorting Through Claims


ROI (return on investment) has taken on new importance in examining business initiatives and programs that often involve deployment of enterprise software and information technology. In some cases, "Show me the ROI" has become a smokescreen for "Let's wait and see" or, "Go away. Don't bother me."

roi automated demand generation  ROI is it Anyway? Part Two: Sorting Through Claims ROI claims from technology vendors—the first liar doesn''t stand a chance Confronted by the demands of today''s market, enterprise software vendors at the very least play lip service to ROI selling. For many, this means showing prospects that under some average or typical conditions, implementing the software can lead to a direct cost savings that will cover the software license fee in some specified period. Vendors generally express this by saying Read More