Rather than sticking to such outdated and speculative pricing practices as "cost plus" or "meet competition," Zilliant suggests companies leverage data to determine how market price response varies, and use this holistic measure of price sensitivity to optimize pricing.
roa lean improvement
customers face on the road to pricing excellence. These challenges can be parlayed into data-driven pricing management opportunities for such B2B environments: The typical business environment of B2B companies creates massive customer-product-price combinations. The large numbers, coupled with dynamic and complex customer relationships, products, promotions, discounting practices, and channels, proliferate price rules and exceptions. When all pricing rules and policies are considered, the typical