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A CRM System Needs A Data Strategy
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact

retention strategy  support customer acquisition and retention efforts, data collection cannot be an end unto itself. In fact, a data strategy is needed to target and keep the right types of customers. For vendors and IT managers to help enterprise users, this is an overview of how they can develop and implement a data strategy to guide both the acquisition and retention phases of a marketing campaign - within which a CRM system can be optimally flexed. Supporting Acquisition The first goal in the acquisition phase must be d Read More

PPM for Internal Departments
A business practice that assists organizations to align their portfolio of projects with their business strategy. Typically IT departments employ an IT governance framework to ensure that their PPM...
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Documents related to » retention strategy


Are Sales Incentives Even In Tune With the Corporate Strategy?
With sales being the lifeblood of virtually any company, selling should be an accurately accountable process forming the basis of overall strategic objectives

retention strategy  include profit, quotas, customer retention, customer satisfaction, product mix, team-based metrics, etc. Finally, calculating compensation can now even be taken outside the sales force to involve those employees who do not directly drive sales. Examples might include paying a marketing person for annual product growth, for designing a product promotion; or a pre-sales person for great software demonstrations to customers; or a specific channel business development person, for channel growth and profitabil Read More
Engaging Teens Using Live Chat: Shifting Online Strategy Focus
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention

retention strategy  customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI). Read More
Integrated Learning and Performance: Essential to a Talent Management Strategy
Companies once responded to tighter labor markets with a greater emphasis on recruiting. Today, more firms are focusing on engagement, retention, and driving

retention strategy  important drivers for attraction, retention and engagement. Indeed, Bersin & Associates research has shown a dramatic increase in training budgets in recent years. According to their research, corporate training budgets in the United States increased by about 7% in 2006 - the largest increase in five years. Integrated Learning & Performance Management promises to help organizations make better decisions about learning and development investments by basing spending decisions on the evidence of what works a Read More
CRM without Compromise: A Strategy for Profitable Growth
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at

retention strategy  for customer loyalty and retention (such as net promoter scores, customer lifetime value, and churn rate), which indicate an organization's ability to generate value and long-term profitable growth, should be weighted higher than efficiency metrics. Certainly, all metrics must be aligned with and support strategic corporate goals. Be careful, though, with customer satisfaction indices: many customers defect to the competition even if they state that they are satisfied. Thus, it's important to relate satis Read More
Creating a Web Strategy
One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key

retention strategy  a Web Strategy One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning. Read More
Infor24: Demystifying Infor’s Cloud Strategy - Part 1
Anyone that is still vociferously doubting and denying the future of cloud computing and its near-mainstream nature will sound as strange and nutty as some

retention strategy  Demystifying Infor’s Cloud Strategy - Part 1 Anyone that is still vociferously doubting and denying the future of  cloud computing  and its near-mainstream nature will sound as strange and nutty as some US Senate hopefuls that still proudly deny evolution and climate change (while admitting to “dabbling with witchcraft” in the not-too-distant past). In fact, can anyone name a renowned  enterprise resource planning (ERP)  vendor that has not yet at least announced its cloud computing Read More
5 Ingredients for Creating the Optimal Product Strategy
How do you transition your organization from one that falls short of meeting product revenue goals to one that consistently delivers solutions customers must

retention strategy  Ingredients for Creating the Optimal Product Strategy How do you transition your organization from one that falls short of meeting product revenue goals to one that consistently delivers solutions customers must have? The answer lies in turning your product innovation strategy into a core business process aimed at listening to the voice of your customer. Learn the five things you need to know to create the optimal product strategy for your company. Read More
How a Cloud Strategy Supports HR Transformation
Oracle VP of HCM Business Transformation Bertrand Dussert shares knowledge gained from consulting with Oracle’s global customers on the interplay among cloud

retention strategy  a Cloud Strategy Supports HR Transformation Read More
From Profit Recovery to Profit Retention
Find out how best-in class-firms strengthen accounts payable (A/P) through intelligent invoice reconciliation.

retention strategy  Profit Recovery to Profit Retention Find out how best-in class-firms strengthen accounts payable (A/P) through intelligent invoice reconciliation. Read More
Is MAPICS Getting the Magic of PLM? Part Two: Strategy
During our recent briefing, MAPICS' executives acknowledged that almost all enterprise software companies are either

retention strategy  MAPICS Getting the Magic of PLM? Part Two: Strategy Strategy For over two years, MAPICS , Inc . (NASDAQ: MAPX), possibly the largest global provider of extended enterprise applications for solving the challenges of discrete manufacturers following the acquisition of its former competitor Frontstep (see MAPICS To Leap Forward In A Frontstep Way ), has shown signs of significant change and a persistent number of its historically recognizable and invariant tenets of operation. During the same time, the Read More
Create an Intelligent Analytics Strategy for Your Organization
A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this

retention strategy  an Intelligent Analytics Strategy for Your Organization A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner. Read More
Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

retention strategy  Starts With A Message Strategy Introduction If positioning is one of the most misunderstood concepts in business-to-business (B2B) software marketing—which it is—part of the problem is that it can seem vague or difficult to develop and apply. Are we talking strategy or tactics? Who can dispute the importance of positioning in a strategic sense—communicating the unique benefit of your software product? In Crossing the Chasm , Geoffrey Moore writes, Positioning is the single largest Read More
The Future of Supply Chain Strategy for Consumer Electronics
To leverage opportunities presented by the explosion in consumer demand, consumer electronics manufacturers must tighten their forecasting, sourcing

retention strategy  Future of Supply Chain Strategy for Consumer Electronics To leverage opportunities presented by the explosion in consumer demand, consumer electronics manufacturers must tighten their forecasting, sourcing, distribution, and inventory management strategies. They must also bring a more refined approach to supply chain management. Find out what capabilities they need to build in order to respond to consumer needs—while retaining flexibility in production, distribution, and logistics. Read More

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