A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets.
to foodservice/vending operators (e.g., restaurants, schools, entertainment, convenience stores, etc.) via multi-tier national distribution and by employing a field or broker sales force. These kinds of customers (e.g., Sara Lee Corporation , ConAgra Foods , DFG Foods , etc.) desperately need reliable sales, marketing and margin data analysis, which is typically not readily available from their back-office systems. With this insight, IRM has tuned its products and services and the commercial relationship