It seems counterintuitive, but the process of selling, designing, and producing what appear to be "simple" products becomes surprisingly complex when manufacturers introduce high levels of customization. How can manufacturers of configured products address this complexity to streamline their processes, reduce cost and increase customer responsiveness?
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Drives Complexity - Why It''s Hard to Design, Sell, and Produce Simple Products The Customization Challenge Imagine walking into a car showroom and saying I want the late model sedan, but please give it to me with four more inches of legroom in the front, the tachometer moved to the left of the dash, and with an additional trunk release lever on the passenger side. What you would find is that the automotive industry, while they offer many features and options on their products, has