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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 recession marketing


Recession? Steal Market Share by Increasing Customer Service!
During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing

recession marketing  to do during a recession Do not follow the cost-cutting crowd (e.g. those who cut not only “corporate fat” but also “muscle”). Of course, now is the time to be frugal, but be frugal in areas that don’t touch the customer. Forget what everyone else is doing. Now is not the time to follow the masses. Now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. But you may feel lonely in your decisions. Have you ever noticed that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » recession marketing

Retailers, Consumers, and the Recession: Weathering the Storm


The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack of brand trust. So, how are retailers and consumers weathering the storm?

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HR Analytics: Gaining Insights for the Upturn


Today’s leading-edge companies are making extensive use of workforce data to drive human capital management (HCM) decisions the way most companies use financial and marketing data to make strategic business decisions. Learn how these companies are making fact-based workforce planning decisions that will help them survive the current recession and position them to quickly ramp up workforce additions when the downturn ends.

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These Are the Times of CRM Vindication and Validation - Part 1


Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last

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Overwhelmed by Vendor Hype? Head for the Exit Before It's Too Late


Frustrated with all the hype and buzzwords that software vendors throw around? You’re not alone. TEC senior copywriter Larry Blitz and managing editor David Clark take a (mostly tongue-in-cheek) look at software providers’ major language crimes. And what you can do about it.Larry: Dave, some people put software vendors in the same less-than-saintly category as used car salesmen or, dare

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Beating IT Recession Blues


IT spending is often an issue for companies, but in difficult economic times it’s even more important to see what benefit IT can bring to the business. But IT investments are most effective when they improve business performance. Find out the degree to which organizations in the United Kingdom (UK) understand what IT is doing for their businesses, and in particular how some companies measure this and benefit from it.

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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