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Recession? Steal Market Share by Increasing Customer Service!
During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing

recession marketing  to do during a recession Do not follow the cost-cutting crowd (e.g. those who cut not only “corporate fat” but also “muscle”). Of course, now is the time to be frugal, but be frugal in areas that don’t touch the customer. Forget what everyone else is doing. Now is not the time to follow the masses. Now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. But you may feel lonely in your decisions. Have you ever noticed that Read More
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Documents related to » recession marketing


HR Analytics: Gaining Insights for the Upturn
Today’s leading-edge companies are making extensive use of workforce data to drive human capital management (HCM) decisions the way most companies use financial

recession marketing  them survive the current recession and position them to quickly ramp up workforce additions when the downturn ends. Read More
These Are the Times of CRM Vindication and Validation - Part 1
Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self

recession marketing  strategic spending during a recession outperformed non-spenders  and experienced revenue growth of 275 percent during the first full year of recovery. It’s All About the Customer And the key asset that lies at the center of every business is the existing customer base. By protecting and investing in this single most important asset companies can establish the foundation for a sustainable business. Cost-cutting is certainly important when revenues shrink and push the company toward or into “red-ink Read More
The Art, Science, and Software behind (Optimal) Retail Pricing: Part 1
The “Four Ps” of marketing strategy, also known as the

recession marketing  out There The ongoing  recession  has been raging for well over a year, and consumer anxiety continues to increase due to record unemployment rates (over 10 percent in the US), volatile fuel prices, the well-publicized housing crisis (i.e., US home sales have potentially hit rock-bottom), and the tight credit situation. Competition is also ever more extreme in the retail sector, with  big box (discount or mega) stores  proliferating, specialized niche retailers popping up, and ongoing consolidation Read More
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

recession marketing  others have failed. The recession has also had its affect on us as consumers. Our spending habits have changed, and we're becoming increasingly demanding in terms of what goods we purchase, and when and how we purchase them. In the following article, I will discuss some of the challenges that retailers today are facing, as well as some strategies that may help them to weather the storm. While most of these strategies are nothing new to retailers (i.e., they may already be a part of retailers' day-to-day Read More
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of

recession marketing  Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market Read More
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

recession marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

recession marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

recession marketing  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

recession marketing  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

recession marketing  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

recession marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

recession marketing  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

recession marketing  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More

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