In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.
real time analytics
customer loyalty, loyalty, customer analytics, CRM, customer relationship management, predictive analytics, customer behavior, customer retention, IBM