If you've ever wondered why your digital marketing efforts haven't panned out, the fault may be in your lack of testing. There are two basic forms of testing used in digital marketing analysis, and both have something to offer any individual or company looking for the best way to sell their products or services. Read this white paper from Kentico to find out more about A/B and multivariate testing and how they can help your marketing strategy, as well as how digital testing functions in Kentico CMS 7.
quality assurance testing
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