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Four Critical Steps on the Road to Successful Retail Promotions
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can

promotional advertising  strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions. Read More...
CC&B for Telecommunications Industries
Customer care and billing (CC&B) solutions for telecommunications providers typically provide mediation; provisioning; retail rating and billing; reporting; financial systems; packages, discoun...
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Documents related to » promotional advertising


Tips for Social Marketers
Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very

promotional advertising  more leeway in elaborating promotional messages, the viewer’s attention can be captured by the underling narrative as well as the visual representation, wherein is contained the necessary messaging. But thread updates contain simple text and run so fast that capturing your intended audience’s attention is a true challenge—even if the same message is repeated over and over. Social platforms as vehicles for social marketing can be acknowledged as highly unpredictable. Social is the technology that Read More...
Mail.com's Explosive E-Mail Growth
By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

promotional advertising  option to subscribe to promotional e-mail services. Mail.com will only send marketing ads and informational mailings to those who have indicated a desire to receive the mailings. Approximately 20% of Mail.com's user population is signed up to receive the marketing mailings. Advertisers are willing to pay a higher advertising rate to Mail.com due to their large registered mailing base. Mail.com is growing rapidly and their revenues will continue to grow as the existing client base grows. Expect Mail.com's Read More...
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

promotional advertising  has gotten an impressive promotional start with SAP's title sponsorship of the inaugural running of Formula One racing at Indianapolis, one of the most famous racing venues in the world and the birthplace of motor sports. This is only part of the new global-awareness campaign. SAP will also be a corporate partner of the West McLaren Mercedes Formula One racing team through 2002, providing exposure for SAP at each of the 16 Formula One events around the world. In addition, the mySAP.com collaborative Read More...
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 3
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

promotional advertising  integrate price determination with promotional planning and advertising execution strategies to create streamlined  workflows  within the retail organization. JDA Software refers to this next evolutionary step as lifecycle pricing , which plays an essential role in creating a valuable customer-centric retail environment. A united planning and execution platform – from accurate price management to advertising and promotional planning – can easily adjust to shifting customer demand and challenging Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

promotional advertising  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

promotional advertising  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More...
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

promotional advertising  Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More...
Traffic Audits Make Strange Bedfellows: Part II - The Audit Process
With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to

promotional advertising  Audits Make Strange Bedfellows: Part II - The Audit Process This is Part II of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process What's in an audit? The audit is a process for verification of the numbers that you report to your advertisers. Audits can be performed in a number of different ways. Server-based audits examine data that is available at the server, most importantly traffic logs and web logs. An auditing organization will prowl through the logs to Read More...
Fatal Flaws and Technology Choices
Food and beverage manufacturers rely on information technology to meet market demands. However, food is one market where most enterprise applications show a

promotional advertising  foodservice end users for promotional programs tied to product sales; and 3) trade promotion payments tied to direct marketing expenses like retail slotting allowances, to get shelf space for a product, or entrance fees to trade shows. In the back-office operation, all reductions in the net price have to be planned, approved, and tracked to determine their impact on sales. Afterwards, invoice deviations and trade promotion commitments must also be accrued as liabilities to ensure that they are Read More...
Marketo Opens an App Marketplace for Marketers with Marketo LaunchPoint
Marketo has introduced Marketo LaunchPoint, described as the

promotional advertising   Read More...
Audience Targeting Platforms: The Missing Piece in the Online Ecosystem
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very

promotional advertising  Targeting Platforms: The Missing Piece in the Online Ecosystem Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising. BEGINLYX Read More...
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

promotional advertising  Introduces New Update to Igniter ShopIgniter has announced an  updated version of its Igniter platform . The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for its clients. Key capabilities include: Rich media posts:  video Read More...
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

promotional advertising  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More...
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