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Documents related to » promotional advertising


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

PROMOTIONAL ADVERTISING: Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
2/18/2000

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

PROMOTIONAL ADVERTISING: The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney
10/29/1999

New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

PROMOTIONAL ADVERTISING: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM

The Business Software Needs of Advertising and PR Agencies » The TEC Blog
The Business Software Needs of Advertising and PR Agencies » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here.

PROMOTIONAL ADVERTISING: advertising, back office, Cision, content, CRM, deltek, digital asset management, ERP, intelectual property, media, PR, Project Management, Quark, services, Vizrt, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
28-04-2011

Audience Targeting Platforms: The Missing Piece in the Online Ecosystem
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

PROMOTIONAL ADVERTISING: Audience Targeting Platforms: The Missing Piece in the Online Ecosystem Audience Targeting Platforms: The Missing Piece in the Online Ecosystem Source: BlastPR Document Type: White Paper Description: Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is
6/28/2010 12:45:00 PM

Going from Good to Great
Become an expert of Search Engine Optimization, (SEO). Read this whitepaper.Free download! Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

PROMOTIONAL ADVERTISING: Going from Good to Great Going from Good to Great Source: bwired Document Type: White Paper Description: Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment
8/27/2009 6:47:00 AM

Oh, Right. E-commerce is About Buying and Selling, Isn’t It?
VerticalNet will acquire the capability to add state-of-the-art digital marketplaces to its collection of vertically oriented content sites.

PROMOTIONAL ADVERTISING: business, home business, sale business, internet business, sell business, buy business, business model, crm software, net software, business brokers, business broker, forum software, selling business, business valuation, business models, content management software, business listings, programmierer, web content management, business appraisal, community software, internet business opportunity, customer management software, website cms, portal software, crm system, business to buy, cms software, flash cms, internet business opportunities, business brokerage, b2b marketplace, b2b portal, cms .
3/28/2000

“Skunkworks” for Search Engine Marketing and Optimization
&Skunkworks

PROMOTIONAL ADVERTISING: “Skunkworks” for Search Engine Marketing and Optimization “Skunkworks” for Search Engine Marketing and Optimization Source: bwired Document Type: White Paper Description: Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and
8/10/2009 2:31:00 AM

Breakaway, MoveOver Or Stand In Line
Breakaway Solutions has recently announced its partnership with leading technology providers to deliver its MarketMover program. The new platform solution is designed to foster the rapid launch of online B2B marketplaces.

PROMOTIONAL ADVERTISING: selection software, decision support software, portal software, b2b marketplaces, b2b portals, software vendor evaluation, b2b industrial, b2b marketplace, erp evaluation, b2b portal, b2b market, talent management software, erp selection, erp selection criteria, b2b advertising, asset management system, erp evaluation criteria, erp checklist, open source erp, web content management, content management systems, erp system, accounting software comparison, content management system, web content management system, sales force software, sales force crm, hosted crm, manufacturing scheduling .
5/31/2000

Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

PROMOTIONAL ADVERTISING: e-mail newsletters or to promotional offerings. Merging such registration data with advertising records is difficult even for websites that do manage their own ads. To do this typically requires merging information from advertising logs, web server logs and registration databases. This is difficult even with commercial ad servers. To make it work with an advertising network is technically possible, but will require careful design and programming, and custom tailoring to the individual websites that serve
1/12/2000

SAP Becoming a (Legal) Polygamist
SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product offering. SAP, owing to this alliance, has a chance to put content behind its extensive recent advertising campaign for mySAP.

PROMOTIONAL ADVERTISING: SAP Becoming a (Legal) Polygamist SAP Becoming a (Legal) Polygamist P.J. Jakovljevic - July 21, 2000 Read Comments P.J. Jakovljevic - July 21, 2000 Event Summary According to the press release from June 14 at SAPPHIRE 2000 Las Vegas, the annual SAP Americas customer conference, SAP AG, the leading provider of inter-enterprise software solutions, SAPMarkets Inc., the SAP subsidiary dedicated to delivering mySAP.com marketplaces, and Commerce One Inc., the leader in global e-commerce solutions for business,
7/21/2000


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