Featured Documents related to » promotional advertising

Agile Information Systems: Conceptualization, Construction, and Management
The book "Agile Information Systems" unveils how modern companies can create and deploy agile information systems. Academic experts, researchers, and practitioners discuss the concept of agile information systems, the importance of the context of agility, and organizational management issues in the context of agile information systems.

Documents related to » promotional advertising

Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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2/18/2000

The Business Software Needs of Advertising and PR Agencies » The TEC Blog

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28-04-2011

Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

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10/6/1999

Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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6/5/2000

DoubleClick Merger Good News For Privacy Advocates?
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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10/13/2000

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

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10/27/2011 4:02:00 PM

Case Study: Service Provider Xcelerate Speeds CommerceScout Along New Trail
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business service provider Xcelerate, but they also helped CommerceScout define the business model and market opportunity.

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6/7/2000

Great Expectations: What Users Want from the Mobile Web Experience
The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership.

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9/23/2010 2:58:00 PM

Atex Polopoly: WCM for More than Just the Media Industry » The TEC Blog

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27-03-2012

I Know What You Did Last Week - But I ll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

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2/14/2000

Advertising Online - A Guide to Successful Market PenetrationPart One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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1/5/2003