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Software Functionality Revealed in Detail
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 promotional advertising


Four Critical Steps on the Road to Successful Retail Promotions
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can

promotional advertising  strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » promotional advertising

Tips for Social Marketers


Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or

promotional advertising  more leeway in elaborating promotional messages, the viewer’s attention can be captured by the underling narrative as well as the visual representation, wherein is contained the necessary messaging. But thread updates contain simple text and run so fast that capturing your intended audience’s attention is a true challenge—even if the same message is repeated over and over. Social platforms as vehicles for social marketing can be acknowledged as highly unpredictable. Social is the technology that Read More

JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued


With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers to achieve a new level of operational excellence.

promotional advertising  applications, should improve their promotional planning process and their delivery of marketing and advertising content, and streamline the communication and collaboration among their merchandising, promotions, production and store operation teams. Versions of these applications are also available for advertising agencies, newspaper, and marketing organizations. Further, Vendor Incentive Management ( VIM ) is a Microsoft Windows-based software application acquired from Zapotec in 2001, which enables Read More

The Art, Science & Software Behind (Optimal) Retail Pricing - Part 3


Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers' consumer-centric pricing and promotions strategies and

promotional advertising  integrate price determination with promotional planning and advertising execution strategies to create streamlined  workflows  within the retail organization. JDA Software refers to this next evolutionary step as lifecycle pricing , which plays an essential role in creating a valuable customer-centric retail environment. A united planning and execution platform – from accurate price management to advertising and promotional planning – can easily adjust to shifting customer demand and challenging Read More

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

promotional advertising  has gotten an impressive promotional start with SAP's title sponsorship of the inaugural running of Formula One racing at Indianapolis, one of the most famous racing venues in the world and the birthplace of motor sports. This is only part of the new global-awareness campaign. SAP will also be a corporate partner of the West McLaren Mercedes Formula One racing team through 2002, providing exposure for SAP at each of the 16 Formula One events around the world. In addition, the mySAP.com collaborative Read More

Crowdtap


The Crowdtap Influencer Marketing platform offers enterprises the option to identify brand aficionados. In so doing, businesses can gather real-time feedback and be able to mobilize these people as brand advocates. Social marketing means peer-to-peer marketing, as people tend to trust an acquaintance's recommendation more than a business's promotional messages. Crowdtap's platform takes advantage of this human characteristic and supports enterprises in their efforts to mobilize peer influencers.

promotional advertising  more than a business's promotional messages. Crowdtap's platform takes advantage of this human characteristic and supports enterprises in their efforts to mobilize peer influencers. Read More

Trade Promotion Optimization in the Consumer Products Industry


Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers must collaborate extensively with cross-functional teams for brand marketing, supply chain management, and finance to achieve these goals. Specialized software programs can help, as this white paper explains.

promotional advertising  companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers must collaborate extensively with cross-functional teams for brand marketing, supply chain management, and finance to achieve these goals. Specialized software Read More

Marketo Opens an App Marketplace for Marketers with Marketo LaunchPoint


Marketo has introduced Marketo LaunchPoint, described as the "most complete marketing ecosystem." The platform invites marketers to pick and choose from 65 best-of-breed marketing solutions. The offering includes online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and

promotional advertising   Read More

A Singular View Improves Performance


The lack of visibility in sales performance caused tremendous frustration. Multiplereports came from a myriad of sources – executives had to determine which report had the relevant numbers, rather than focus on the numbers themselves. And by the time actual sales were reported for the previous month, it was too late to make necessary adjustments with suppliers or shift promotional programs. Marketing couldn’t gauge the sell-through of product lines. The company accumulated significant excess and obsolete.

promotional advertising  with suppliers or shift promotional programs. Marketing couldn’t gauge the sell-through of product lines. The company accumulated significant excess and obsolete. Read More

]project-open[


The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources, knowledge management, and more. ]project-open[ solutions target the following: - Agency use, especially for advertising or Internet agencies with requirements for collaboration, cost accounting, invoicing, and access security. - IT service management (ITSM), for monitoring IT projects, financial aspects, and BI-style reporting. - Translation management, for translation agencies in need of document management which integrates with computer aided translation tools, and other agency requirements. - Consultant use, to reduce administrative overhead, track progress for many different projects, identify cost overruns, support remote workers, keep consultants on a methodological track, and change the junior/senior ratio.  

promotional advertising  project-open[ The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources, knowledge management, and more. ]project-open[ solutions target the following: - Agency use, especially for advertising or Internet agencies with requirements for collaboration, cost accounting, invoicing, and access security. - IT service management (ITSM), for monitoring IT projects, financial aspects, and BI-style reporting. - Read More

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

promotional advertising  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

promotional advertising   Read More

The Art, Science, and Software behind (Optimal) Retail Pricing - Part 2


Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers' consumer-centric pricing and promotion strategies and Revionics

promotional advertising  be able to compare promotional ad events (or versions of ads with similar themes) in terms of these retailer-specific metrics. Some Retailers’ Vernacular Explanations At this time, let me try to explain some terminology here. For one, cannibalization is when the sale of one product has a detrimental impact on another. For example, if a retailer is promoting Heinz Ketchup in one week’s ad, the sales of its  private label (store brand ) ketchup are likely to be negatively affected. The soft drink Read More

Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

promotional advertising  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More