Over the past several decades, processes to design and build cars, airplanes, and other products have typically followed a linear, sequential path. But the inefficient flow of information has frequently led to delays in product delivery. To remedy the situation, product development groups are shifting to a more holistic digital mindset using digital business models, processes, and tools. By embracing digital like never before, product developers can become fully integrated digital businesses and, therefore, well positioned to be more competitive.
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process typically started with product research, ideation, and concept development, followed by design and development, prototype and validation, leading to production, launch, operation, and, eventually, product retirement. Although widely used and straightforward, the linear approach to product development and design has started to reveal serious limitations. One of the most vexing and prevalent challenges has been the inefficient flow of information throughout this process. For example, the people