C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.
process of reference checking
Process Reengineering. Includes business process analysis, design, and/or re-design, in advance of technology purchase decisions. For an in-depth discussion, reference two TEC Articles: CPR on BPR: Long Live Business Process Reengineering. Part I: A Primer and CPR on BPR: Practical Guidelines for Successful Business Process Analysis . Business Intelligence (a.k.a. Analytics ) - A global term used to represent the ability of software to generate information (via reports, graphs, and charts) about the