You may not yet have heard of ICICI-Infotech or its ERP offering, ORION. Well, for some time the rest of the world has. ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may want to take a closer look at this vendor and its product. In this research note, you’ll also learn about the company's strategy to target small and medium-size enterprises in order to enlarge its footprint in North America.
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Infotech''s North American Strategy for Success Part One: Company Background and Market Focus Introduction ICICI-Infotech has developed a well-earned and respected reputation in the Europe, Middle East, and Africa (EMEA) region of the world. Now it has set its sights squarely on the North American market. To reach this target, ICICI-Infotech has developed an intriguing strategy to attract new customers. This research note explores this strategy to assist you in determining whether ICICI-Infotech and it