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Software Functionality Revealed in Detail
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 ppc advertising


Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

ppc advertising  an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip side, the same type of technology used to identify and suppress certain types of traffic can also be used for good geo targeting can supply geographically specific traffic to your site. Any reputable search eng

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

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Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies


Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

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The User's Undying Quest for Exploring and Discovering Info - Part 1


SAP AG and Endeca Technologies might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that SAP Ventures owns a piece of privately held Endeca. In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in

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Invest and Innovate Today Grow Your Business Tomorrow


By automating and optimizing business processes, companies gain the efficiency, clarity, and flexibility they need to support the creative development of products and services. Employees in such an environment spend less time on mundane business tasks, focusing instead on generating new ideas and innovative products. Learn how integrated software solutions can help you invest and innovate to sustain your company’s growth.

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How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

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Deltek and Maconomy: Gearing Up for the Global Service Economy?


Both the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions, but these were largely well thought-out and appetizing (“nip in”) purchases of smaller companies that had either an attractive piece of technology or install base (or both). However, in early June 2010, immediately after its Insight 2010 user conference, Deltek

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SmartRecruiters Launches SmartRecruiters for Enterprise


SmartRecruiters has announced an enterprise version of its platform. Founded in 2010 by Jerome Ternyck (the creator of MrTed, which in 2010 was acquired by Stepstone, which later became Lumesse), SmartRecruiters initially delivered a free social recruitment platform for the SMB market. The company started out with the declared goal of “eradicating unemployment”—which may have been a very

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