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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

ppc advertising  an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip side, the same type of technology used to identify and suppress certain types of traffic can also be used for good geo targeting can supply geographically specific traffic to your site. Any reputable search Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » ppc advertising


Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

ppc advertising  High Flying NetGravity Maintain Its Position? Vendor Genesis NetGravity was founded in 1995 by Chairman John Danner as the first commercial provider of online advertising solutions. NetGravity had $11.6 million in revenues in 1998, with an 81.2% increase over 1997's $6.2 million. Revenues for the six months ending June 1999 were $10.5 million, a 136% increase over the same two quarters in 1998. The company lost $11.3 million in 1998, compared with a $6.9 million loss in 1997. The Q2 1999 loss was $2.1 Read More...
Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

ppc advertising  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from existi Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

ppc advertising  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More...
Document Management and Digital Asset Management Is There a Difference and What Might It Be?
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite

ppc advertising  Management and Digital Asset Management Is There a Difference and What Might It Be? Introduction Everywhere you look within organizations, there is content. All this content needs to be managed. At first it was static information, and documents published on the Internet needed management solutions. As a result document management (DM) emerged as the mechanism or process to create, capture, manage, store, and deliver these documents to the right departments and individuals. Digital Assets Today, Read More...
Software Companies Running on NetSuite
NetSuite, a provider of cloud-based financials, enterprise resource planning (ERP) and omnichannel commerce software solutions, has certainly found a sweet spot

ppc advertising  Companies Running on NetSuite NetSuite , a provider of cloud-based financials, enterprise resource planning (ERP) and omnichannel commerce software solutions, has certainly found a sweet spot in the distribution and retail sectors, with a  budding manufacturing following  as well. The vendor has announced that  innovative and fast-growing software companies are also turning to NetSuite  for cloud-based business management software to fuel domestic and global business expansion. These new recen Read More...
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

ppc advertising  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More...
The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until

ppc advertising  Current State of Online Advertising: A Growing Market Trend This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More...
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

ppc advertising  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More...
]project-open[
The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources

ppc advertising  project-open[ The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources, knowledge management, and more. ]project-open[ solutions target the following: - Agency use, especially for advertising or Internet agencies with requirements for collaboration, cost accounting, invoicing, and access security. - IT service management (ITSM), for monitoring IT projects, financial aspects, and BI-style reporting. - Read More...
I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

ppc advertising  Know What You Did Last Week - But I'll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, when Read More...
SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper

ppc advertising  SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever. 0 Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

ppc advertising  Hopes to Win Over Consumer Privacy Advocates Event Summary By announcing a beta version of several privacy and cookie management features, Microsoft responded to recent news stories against online advertisers and other parties who obtain aggregate data through clickstream technologies. In Microsoft's new browser privacy model, before reporting through any cookie, Microsoft's browser will tell the user what type of cookie. It also can be customized to request further permission before proceeding Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

ppc advertising  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More...
Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

ppc advertising  Out in the Crowd Situation I was down at the Seattle waterfront the other day, and it occurred to me that even though I couldn't tell one seagull from another, the gulls didn't seem to have the same problem. In particular, they saw a difference in one bird whose mere presence prompted others to drop their scraps of food, so he could swoop down and enjoy a meal. He didn't even act aggressively but somehow this gull stood out—and that enabled him to make a terrific living. The lesson for Read More...

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