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Software Functionality Revealed in Detail
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 ppc advertising


Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

ppc advertising  an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip side, the same type of technology used to identify and suppress certain types of traffic can also be used for good geo targeting can supply geographically specific traffic to your site. Any reputable search

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers


The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Acceleration


Acceleration is a marketing and advertising firm specializing in digital marketing. The company also conducts research and provides technical support and services.

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Winning your market with messaging that matters


Positioning Part 1: Putting a wet finger into the windThere is nothing more important to the success of your venture than proper positioning—at every step of your marketing and sales process. I see positioning as not just a branding exercise, but a powerful tool in the nuts and bolts of campaign creation and process.My own definition: “Positioning” is what you CHOOSE to say about anything—your

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ShopIgniter Introduces New Update to Igniter


ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for

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Marketo Opens an App Marketplace for Marketers with Marketo LaunchPoint


Marketo has introduced Marketo LaunchPoint, described as the "most complete marketing ecosystem." The platform invites marketers to pick and choose from 65 best-of-breed marketing solutions. The offering includes online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and

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Blink.com Takes Bookmarks Mobile


A streamlined version of the Blink.com site, Blink WAP allows users to configure their folders of favorite bookmarks on their PC or laptop, then remotely access their accounts.

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"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

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