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Abstract:
Your Challenge: Get Decision Makers' Approval for Strategies for Profitable Growth Aerospace Defense Manufacturing. Specific,
Measurable, Achievable, Relevant and Time-Bound. The aerospace and defense (A&D) manufacturing industry is always changing.
That’s why A&D manufacturers are constantly seeking be (...)
Excerpt related to
positioning strategy manufacturing:
Your Challenge: Get Decision Makers' Approval for Strategies for Profitable Growth Aerospace Defense Manufacturing. Specific,
Measurable, Achievabl...
Published:
2010-03-11
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Abstract:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new product
development. It is tailored to discrete and process manufacturers in the electronics, food and beverage, specialty chemicals,
and telecommunications sectors. (...)
Excerpt related to
positioning strategy manufacturing:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new
product development. It is t...
Published:
2006-02-08
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Abstract:
Great Plains informed us during its Convergence 2001 annual user conference about its initial strides into the discrete manufacturing
market. The following is our view of Great Plains’ odds of success in this particular endeavor. (...)
Excerpt related to
positioning strategy manufacturing:
Great Plains informed us during its Convergence 2001 annual user conference about its initial strides into the discrete manufacturing
market. The ...
Published:
2001-05-01
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
positioning strategy manufacturing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Microsoft Business Solutions (MBS) announced the availability of Microsoft Business Solutions Solomon 5.5, which includes
several new features and enhancements in the product's Foundation Series, Financial Series, Project Series and Service Series
of modules. This part covers the vendor’s challenges an (...)
Excerpt related to
positioning strategy manufacturing:
Microsoft Business Solutions (MBS) announced the availability of Microsoft Business Solutions Solomon 5.5, which includes
several new features and...
Published:
2003-09-06
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
positioning strategy manufacturing:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
Frontstep needs to promulgate its strategy of helping its manufacturing customers and their business partners automate and
streamline business processes inside and outside the four walls of the enterprise, such as on-line collaboration with customers,
suppliers, distributors, and employees, to make every (...)
Excerpt related to
positioning strategy manufacturing:
Frontstep needs to promulgate its strategy of helping its manufacturing customers and their business partners automate and
streamline business pro...
Published:
2002-09-24
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
positioning strategy manufacturing:
... a team that's responsible for research, brainstorming, and the iterative process of converging on
the right positioning statement and message strategy. ...
Published:
2005-03-07
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Abstract:
While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines' SCM capabilities should
benefit users, a lot more cohesive SCM strategy is needed for Microsoft to truly permeate the SCM mid-market. (...)
Excerpt related to
positioning strategy manufacturing:
While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines' SCM capabilities
should benefit users, a lot ...
Published:
2003-12-01
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Abstract:
QAD, a notable player in the upper middle of the discrete manufacturing market, embarked a few years ago on reinventing itself
by delivering applications that would optimize complex order fulfillment processes across multiple enterprises and divisions.
Another major product enhancement feat at the time w (...)
Excerpt related to
positioning strategy manufacturing:
QAD, a notable player in the upper middle of the discrete manufacturing market, embarked a few years ago on reinventing itself
by delivering appli...
Published:
2003-09-19
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Abstract:
MAPICS remains a customer-focused organization with the mantra of helping customers in select verticals become world-class
manufacturers. (...)
Excerpt related to
positioning strategy manufacturing:
MAPICS remains a customer-focused organization with the mantra of helping customers in select verticals become world-class
manufacturers.
Published:
2003-10-11
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Abstract:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least overlap (gray area) with the other MBS ERP products (i.e., MBS Great Plains, MBS Navision, and MBS Axapta). (...)
Excerpt related to
positioning strategy manufacturing:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least o...
Published:
2003-09-04
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Abstract:
Existing smaller customers of both acquired vendors should closely monitor any changes to determine whether they will continue
to receive acceptable support and service from their providers within these new arrangements. (...)
Excerpt related to
positioning strategy manufacturing:
Existing smaller customers of both acquired vendors should closely monitor any changes to determine whether they will continue
to receive acceptab...
Published:
2004-02-18
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
positioning strategy manufacturing:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
positioning strategy manufacturing:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Will Ramco be able to deliver on its vision of personalized, assembled applications? Time will tell, but the indications
are good. Ramco faces a crowded and consolidating enterprise market, but has shown patience and realistic expectations for
its growth. (...)
Excerpt related to
positioning strategy manufacturing:
Will Ramco be able to deliver on its vision of personalized, assembled applications? Time will tell, but the indications are
good. Ramco faces a c...
Published:
2003-11-05
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Abstract:
QAD still has to create greater market recognition and additional revenue. QAD admits it has been struggling to offer complete
"across the board" functionality for larger companies, although the system supports multiple currencies and global tax management,
and it is tailored to financial practices and r (...)
Excerpt related to
positioning strategy manufacturing:
QAD still has to create greater market recognition and additional revenue. QAD admits it has been struggling to offer complete
"across the board" ...
Published:
2003-09-24
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Abstract:
Cooperative markets and clever strategies controlling internal developments and guiding marketing may help Parametric Technology
Corporation (PTC) reach revenues of $1 billion (USD) by 2008. However, more impressive is this may make PTC an innovator in
product lifecycle management. (...)
Excerpt related to
positioning strategy manufacturing:
Cooperative markets and clever strategies controlling internal developments and guiding marketing may help Parametric Technology
Corporation (PTC)...
Published:
2005-11-18
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Abstract:
E-business has prompted a lot of vendors to move towards creating electronic product lifecycle management (e-PLM) suites.
However, enterprise resource planning vendors with extensive e-commerce initiatives, development staffs, and renewed interest
in PLM, are as likely to lead the way. (...)
Excerpt related to
positioning strategy manufacturing:
E-business has prompted a lot of vendors to move towards creating electronic product lifecycle management (e-PLM) suites.
However, enterprise reso...
Published:
2005-10-21
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Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
positioning strategy manufacturing:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15