A brief introduction to Lectra, a specialized vendor in the CAD, CAM, and PLM industry, including history, product offerings, and achievements, as well as expectations and recommendations to the vendor’s future growth.
porter business model
Thirty years ago, Michael Porter introduced three best generic strategies —cost leadership, differentiation, and market segmentation (or focus)—in his 1980 book Competitive Strategy: Techniques for Analysing Industries and Competitors . Since then, these three strategies have helped explain numerous success stories in the business world. While looking at Lectra with Porter’s theory in mind, I had to accredit market segmentation as a winning strategy for the company’s success. Headquartered in Pari