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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 plm strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » plm strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

plm strategic event marketing  approach, see The PLM Program An Incremental Approach to the Strategic Value of PLM. This is Part One of a two-part article. Part Two will provide insight into the future of the PLM Suite and discuss the value of the PLM Platform PLM Just The New Name For PDM? The discussion about diverse software offerings being labeled as PLM probably has some people asking whether PLM is the right name for all of these product-related solutions. Some would argue that PLM is really just then next evolution of Prod Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

plm strategic event marketing  ERP, product lifecycle management [PLM], manufacturing executions system [MES], enterprise application integration [EAI], warehouse management system [WMS], etc.) offered by the above application vendors, to provide advanced real time analytics and enhanced decision support capabilities across the organization. Webplan thus believes its above alliances with application partners, systems integrators, and technology providers should make it easier for large and mid-size manufacturers across industries to Read More

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

plm strategic event marketing  organic product development SSA PLM , which originates from Baan SSA SRM , which originates from Ironside, Baan (in the procurement area), and partly from the recent organic product development. With the formation of a dedicated Strategic Solutions team, SSA Global has put in place experts across all major functional areas including sales, marketing, support and product development to consistently anticipate and deliver against its customers'' extended enterprise needs. Jim Handy has been appointed preside Read More

Selecting a PLM Vendor


PLM enterprise applications should not be selected in a vacuum. The needs and requirements of multiple departments and even business partners must be represented in the documented requirements and also on the selection team, which should attempt to examine different functions and methods involved in critical areas.

plm strategic event marketing  the short-term. See The PLM Program - An Incremental Approach to the Strategic Value of PLM . Consider Integration Infrastructure While the needs of employees, customers, and business partners will vary, successful integration tools will need to provide access to such applications as inventory control, ERP, CRM, data stores, packaged applications, legacy systems, and a myriad of other applications. The effort will be grueling, but the returns from an integrated information portal can be significant. As wi Read More

Product Lifecycle Management (PLM)


PLM software applications support businesses in bringing products and services from idea through to design, production, and final disposition. PLM solutions have evolved to provide comprehensive functionality for all aspects of product innovation, including product development and portfolio management, manufacturing process management, ideation and requirements management, service data, and regulatory and compliance criteria. PLM solutions allow you to create, communicate, and store a 'single version of the truth' for effective collaboration. PLM also incorporates vital product data management (PDM) functionality.

plm strategic event marketing  Lifecycle Management (PLM) PLM software applications support businesses in bringing products and services from idea through to design, production, and final disposition. PLM solutions have evolved to provide comprehensive functionality for all aspects of product innovation, including product development and portfolio management, manufacturing process management, ideation and requirements management, service data, and regulatory and compliance criteria. PLM solutions allow you to create, Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

plm strategic event marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Lectra Fashion PLM Becomes the First TEC Certified Solution in PLM for the Fashion Industry


“I can name more fashion PLM solutions than PLM solutions.” This was what I told my colleagues last year when I was working on the creation of a product lifecycle management (PLM) evaluation model geared specifically to the fashion industry. Of course, this was intended as a joke—a fashion PLM solution is still a PLM solution! But, here is the first fashion PLM solution to receive TEC

plm strategic event marketing  Fashion PLM Becomes the First TEC Certified Solution in PLM for the Fashion Industry “I can name more fashion PLM solutions than PLM solutions.” This was what I told my colleagues last year when I was working on the creation of a product lifecycle management (PLM) evaluation model geared specifically to the fashion industry. Of course, this was intended as a joke—a fashion PLM solution is still a PLM solution! But, here is the first fashion PLM solution to receive TEC certification. In recent Read More

Good Times for CombineNet, Strategic Sourcing Specialist


Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements.

plm strategic event marketing  Times for CombineNet, Strategic Sourcing Specialist Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements. Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

plm strategic event marketing  marketing performance, marketing performance analytics, IBM Marketing Performance Analytics, marketing success, IBM Cognos Business Intelligence, IBM Cognos TM1, marketing performance measurement Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

plm strategic event marketing  marketing collateral,marketing plan,marketing campaign,marketing brochure,e-mail campaign,e-books,electronic delivery mechanisms,CD-based marketing,CBM,process manufacturing,discrete manufacturing,scalability,software functions and features,information technology,IT Read More

Core PLM for Process Industries


The foundation of product lifecycle management (PLM) for the process (or recipe-based) manufacturing industries is product data management (PDM). It covers design and product-related aspects of PLM including management of material specifications, recipes, formulas, production processes, design tools, document management, and collaboration.

plm strategic event marketing  PLM for Process Industries The foundation of product lifecycle management (PLM) for the process (or recipe-based) manufacturing industries is product data management (PDM). It covers design and product-related aspects of PLM including management of material specifications, recipes, formulas, production processes, design tools, document management, and collaboration. Read More

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

plm strategic event marketing  vertical marketing,marketing branding,promotion marketing,promotional marketing,brand marketing,marketing blog,tips marketing,marketing and branding,b2b marketing,sales and marketing strategy,experiential marketing,vertical marketing network,advertising strategies,sales strategy,direct response marketing Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

plm strategic event marketing  marketing ROI,business analytics,IBM Business Analytics Read More