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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 plm strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » plm strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Selecting a PLM Vendor


PLM enterprise applications should not be selected in a vacuum. The needs and requirements of multiple departments and even business partners must be represented in the documented requirements and also on the selection team, which should attempt to examine different functions and methods involved in critical areas.

plm strategic event marketing  the short-term. See The PLM Program - An Incremental Approach to the Strategic Value of PLM . Consider Integration Infrastructure While the needs of employees, customers, and business partners will vary, successful integration tools will need to provide access to such applications as inventory control, ERP, CRM, data stores, packaged applications, legacy systems, and a myriad of other applications. The effort will be grueling, but the returns from an integrated information portal can be significant. As Read More

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

plm strategic event marketing  organic product development SSA PLM , which originates from Baan SSA SRM , which originates from Ironside, Baan (in the procurement area), and partly from the recent organic product development. With the formation of a dedicated Strategic Solutions team, SSA Global has put in place experts across all major functional areas including sales, marketing, support and product development to consistently anticipate and deliver against its customers'' extended enterprise needs. Jim Handy has been appointed Read More

Has SAP Become a PLM Factor to Be Reckoned With?


You have probably heard of SAP’s recent blockbuster acquisitions, but did you know about the vendor’s fervent in-house innovation and newly developed products for SCM and PLM sectors. In his recent article, TEC Principal Analyst P.J. Jakovljevic takes a close look at the continuous product and service innovation at SAP and discusses the key products and development strategies with SAP PLM solutions managers. Read more.

plm strategic event marketing  integrated component of SAP PLM can be used across product development to mange projects and resources, and to increase the visibility of product development projects. It is no secret that companies want to connect with their suppliers during the design phase, through a simple and secure collaboration platform, particularly in the automotive and hi-tech industries. As the next incarnation of the combined former SAP xRPM (Resource and Portfolio Management) 4.5 composite application for portfolio Read More

The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

plm strategic event marketing  approach, see The PLM Program An Incremental Approach to the Strategic Value of PLM. This is Part One of a two-part article. Part Two will provide insight into the future of the PLM Suite and discuss the value of the PLM Platform PLM Just The New Name For PDM? The discussion about diverse software offerings being labeled as PLM probably has some people asking whether PLM is the right name for all of these product-related solutions. Some would argue that PLM is really just then next evolution of Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

plm strategic event marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, creating engaging content, content marketing strategy Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

plm strategic event marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Can ERP Speak PLM?


Because product lifecycle management (PLM) offers a host of benefits to manufacturers, it has become one of the fastest growing categories of enterprise applications. But a PLM system needs to work hand-in-hand with an enterprise resource planning system, so how can an organization integrate these two enterprise applications, which "speak" in different languages?

plm strategic event marketing  return on investment (ROI), PLM has become one of the fastest growing categories of enterprise applications. The PLM market today consists of vendors offering a variety of solutions that in some way offer value to the product life cycle, but there is no single vendor that is supplying all of the solutions required to support a full PLM program (please see The PLM Program ). Many PLM solutions have their roots in the engineering department, but make no mistake—PLM is an enterprise application suite, and Read More

How PLM Drives Profitable Growth


Discover the key benefits of PLM in Balanced PLM Programs Drive Profitable Growth.

plm strategic event marketing  PLM Drives Profitable Growth No matter what kind of manufacturing your company does, a product lifecycle management (PLM) solution can improve your productivity, accuracy, decision making, and profitability. Discover the key benefits of PLM in Balanced PLM Programs Drive Profitable Growth . You''ll learn how an integrated PLM solution can ensure successful product development, manufacturing, running changes, and build-outs support a team philosophy characterized by shared knowledge and understanding Read More

Lectra Fashion PLM V2R2 for Product Lifecycle Management Certification Report


The PLM product Lectra Fashion PLM (V2R2) is now TEC Certified for online evaluation of fashion product lifecycle management (PLM) solutions in TEC's PLM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

plm strategic event marketing  Fashion PLM V2R2 for Product Lifecycle Management Certification Report The PLM product Lectra Fashion PLM (V2R2) is now TEC Certified for online evaluation of fashion product lifecycle management (PLM) solutions in TEC''s PLM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth Read More

Strategic Systems International


Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies.

plm strategic event marketing  Systems International Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies. Read More

PLM and FOSS, What PLM Seekers Think?


Since Aras decided to stop asking for license fees for Aras Innovator [evaluate the product]by switching to the business model that the vendor calls enterprise open source, , free and open source software (FOSS) product lifecycle management (PLM) as a topic has been talked more frequently than before. On his blog site Daily PLM Think Tank, Oleg Shilovitsky has touched upon open source PLM from

plm strategic event marketing  and FOSS, What PLM Seekers Think? Since Aras decided to stop asking for license fees for Aras Innovator [ evaluate the product ]by switching to the business model that the vendor calls enterprise open source, , free and open source software (FOSS) product lifecycle management (PLM) as a topic has been talked more frequently than before. On his blog site Daily PLM Think Tank, Oleg Shilovitsky has touched upon open source PLM from different angles in more than 10 blog posts . Comments to these posts are Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

plm strategic event marketing   Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

plm strategic event marketing   Read More