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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 plm strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » plm strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

plm strategic event marketing  ERP, product lifecycle management [PLM], manufacturing executions system [MES], enterprise application integration [EAI], warehouse management system [WMS], etc.) offered by the above application vendors, to provide advanced real time analytics and enhanced decision support capabilities across the organization. Webplan thus believes its above alliances with application partners, systems integrators, and technology providers should make it easier for large and mid-size manufacturers across industries to Read More

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

plm strategic event marketing  organic product development SSA PLM , which originates from Baan SSA SRM , which originates from Ironside, Baan (in the procurement area), and partly from the recent organic product development. With the formation of a dedicated Strategic Solutions team, SSA Global has put in place experts across all major functional areas including sales, marketing, support and product development to consistently anticipate and deliver against its customers'' extended enterprise needs. Jim Handy has been appointed preside Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

plm strategic event marketing  SCM,  product lifecycle management (PLM) , customer relationship management (CRM),  enterprise resource planning (ERP) , manufacturing execution system (MES), etc. But while I might have drunk SAP’s “bigger SCM picture” Kool-Aid, I am aware that the devil is always in the details (and that the proof of the pudding is in the eating). Time will only tell whether and how SAP will deliver on its ambitious vision and product roadmaps as well as how its customers will accept these still unproven solutio Read More

Selecting a PLM Vendor


PLM enterprise applications should not be selected in a vacuum. The needs and requirements of multiple departments and even business partners must be represented in the documented requirements and also on the selection team, which should attempt to examine different functions and methods involved in critical areas.

plm strategic event marketing  the short-term. See The PLM Program - An Incremental Approach to the Strategic Value of PLM . Consider Integration Infrastructure While the needs of employees, customers, and business partners will vary, successful integration tools will need to provide access to such applications as inventory control, ERP, CRM, data stores, packaged applications, legacy systems, and a myriad of other applications. The effort will be grueling, but the returns from an integrated information portal can be significant. As wi Read More

CAD-centric PLM, ERP-centric PLM, and Organic PLM: What's Right for You? - Part 3


Part 1 of this blog series started with the assertion that product lifecycle management (PLM) solutions are becoming increasingly important to enterprises in a strategic sense. However, not all PLM products are created equal, especially in light of their different origins. I then explored the advantages and weaknesses of the first group of PLM solutions: those coming from stalwart

plm strategic event marketing  sense. However, not all PLM products are created equal, especially in light of their different origins. I then explored the advantages and weaknesses of the first group of PLM solutions: those coming from stalwart computer-aided design (CAD)/computer-aided manufacturing (CAM) providers: Siemens PLM Software, Dassault Systemes , and PTC ( Autodesk and Gerber Technology have only recently joined the PLM fray). Then, I analyzed the advantages of the second PLM group: the Big Three  enterprise resource Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

plm strategic event marketing  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

plm strategic event marketing  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you''ll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

plm strategic event marketing  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

plm strategic event marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions'' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

Can ERP Speak PLM?


Because product lifecycle management (PLM) offers a host of benefits to manufacturers, it has become one of the fastest growing categories of enterprise applications. But a PLM system needs to work hand-in-hand with an enterprise resource planning system, so how can an organization integrate these two enterprise applications, which "speak" in different languages?

plm strategic event marketing  return on investment (ROI), PLM has become one of the fastest growing categories of enterprise applications. The PLM market today consists of vendors offering a variety of solutions that in some way offer value to the product life cycle, but there is no single vendor that is supplying all of the solutions required to support a full PLM program (please see The PLM Program ). Many PLM solutions have their roots in the engineering department, but make no mistake—PLM is an enterprise application suite, and Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

plm strategic event marketing  Success Factors for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

plm strategic event marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More