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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 plm strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » plm strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

plm strategic event marketing  SCM,  product lifecycle management (PLM) , customer relationship management (CRM),  enterprise resource planning (ERP) , manufacturing execution system (MES), etc. But while I might have drunk SAP’s “bigger SCM picture” Kool-Aid, I am aware that the devil is always in the details (and that the proof of the pudding is in the eating). Time will only tell whether and how SAP will deliver on its ambitious vision and product roadmaps as well as how its customers will accept these still unproven Read More

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

plm strategic event marketing  organic product development SSA PLM , which originates from Baan SSA SRM , which originates from Ironside, Baan (in the procurement area), and partly from the recent organic product development. With the formation of a dedicated Strategic Solutions team, SSA Global has put in place experts across all major functional areas including sales, marketing, support and product development to consistently anticipate and deliver against its customers'' extended enterprise needs. Jim Handy has been appointed Read More

Has SAP Become a PLM Factor to Be Reckoned With?


You have probably heard of SAP’s recent blockbuster acquisitions, but did you know about the vendor’s fervent in-house innovation and newly developed products for SCM and PLM sectors. In his recent article, TEC Principal Analyst P.J. Jakovljevic takes a close look at the continuous product and service innovation at SAP and discusses the key products and development strategies with SAP PLM solutions managers. Read more.

plm strategic event marketing  integrated component of SAP PLM can be used across product development to mange projects and resources, and to increase the visibility of product development projects. It is no secret that companies want to connect with their suppliers during the design phase, through a simple and secure collaboration platform, particularly in the automotive and hi-tech industries. As the next incarnation of the combined former SAP xRPM (Resource and Portfolio Management) 4.5 composite application for portfolio Read More

The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

plm strategic event marketing  approach, see The PLM Program An Incremental Approach to the Strategic Value of PLM. This is Part One of a two-part article. Part Two will provide insight into the future of the PLM Suite and discuss the value of the PLM Platform PLM Just The New Name For PDM? The discussion about diverse software offerings being labeled as PLM probably has some people asking whether PLM is the right name for all of these product-related solutions. Some would argue that PLM is really just then next evolution of Read More

Best-of-Breed Versus Complete CAD-PLM Suites: The Debate Rages On


The PLM world is currently witness to fervent debate on the most appropriate type of PLM/CAD software. Best-of-breed solutions offer the needed capabilities and hence integrate the necessary software modules as per the customer’s needs, whereas all-in-one CAD/PLM suites attempt a “one size fits all” approach. In his report, TEC principal analyst P.J. Jakovljevic provides his view on the intricacies of these two approaches.

plm strategic event marketing  Debate Rages On The PLM world is currently witness to fervent debate on the most appropriate type of PLM/CAD software. Best-of-breed solutions offer the needed capabilities and hence integrate the necessary software modules as per the customer’s needs, whereas all-in-one CAD/PLM suites attempt a “one size fits all” approach. In his report, TEC principal analyst P.J. Jakovljevic provides his view on the intricacies of these two approaches. Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

plm strategic event marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

Zumba Fitness Selects Lectra Fashion PLM


Zumba Fitness, LLC has decided to implement Lectra Fashion PLM to manage its active wear line.

plm strategic event marketing  Fitness Selects Lectra Fashion PLM Zumba Fitness, LLC has decided to implement Lectra Fashion PLM to manage its active wear line. As a global lifestyle brand that fuses fitness, entertainment, and culture into a workout, Zumba classes blend upbeat world rhythms with easy-to-follow choreography for a total-body workout. Founded in 2001, the company reports more than 15 million weekly participants in over 200,000 locations around the world.   The lifestyle brand also designs, develops, and sells apparel Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

plm strategic event marketing   Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

plm strategic event marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, email marketing, engagement marketing, automated marketing platform Read More

The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

plm strategic event marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, creating engaging content, content marketing strategy Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

plm strategic event marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

plm strategic event marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More