Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.
across multiple channels including phone, direct mail, Web, wireless devices, e-mail, and direct sales. Leads generated from marketing campaigns can be assigned directly or through an automated workflow to sales teams accessible through the SFA module. Marketing campaigns can be created based on time periods, target audience, and channels. The Analytics module, although it is more of a reporting tool rather than an on-line analytical processing (OLAP) engine, provides key indicators on campaigns' return