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Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » petroleo


Petersen Inc. Selects Cincom ERP
For its new enterprise resource planning (ERP) solution Petersen Incorporated, a manufacturer that specializes in fabrication, machining, field services, and

petroleo  Inc. Selects Cincom ERP For its new enterprise resource planning (ERP) solution Petersen Incorporated, a manufacturer that specializes in fabrication, machining, field services, and third-party logistics (3PL), selected the Cincom Business Suite , an advanced version of Microsoft Dynamics AX for complex and project-centric manufacturers, produced by Cincom Systems . Petersen designs, manufactures, installs, and refurbishes a range of equipment including tunnel boring machines, waste treatment equip Read More...
What Drives Profitability
Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer

petroleo  the Author Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries. As a visionary and early adopter of sales force automation (SFA), in 1986, Petersen led one of the first successful national implementations of SFA in the United States. He has held senior level management positions with system integration and end user organizations. As a consultant, he developed a number of proprietary facilitation techniques to help Read More...
The CMO-CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same

petroleo  the Author Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries. As a visionary and early adopter of sales force automation (SFA), in 1986, Petersen led one of the first successful national implementations of SFA in the United States. He has held senior level management positions with system integration and end user organizations. As a consultant, he developed a number of proprietary facilitation techniques to help Read More...
Won’t Get Fooled Again: The 5 Worst Buzzwords in the CRM Industry Today
Going through our article archives, I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success.Petersen takes aim at key buzzwords in the

petroleo  I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success . Petersen takes aim at key buzzwords in the CRM industry, and I thought it’d be worth summarizing his list of the worst offenders--and his thinking about why they belong in the trash can. An internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries, Petersen makes great suggestions for “cleaning up the CRM lexicon.” Find out what they are . Without further ado: Read More...
Assessing the Drivers of Sales Performance
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often fail to consider the customer''s

petroleo  The Author Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries. As a visionary and early adopter of sales force automation (SFA), in 1986, Petersen led one of the first successful national implementations of SFA in the United States. He has held senior level management positions with system integration and end user organizations. As a consultant, he developed a number of proprietary facilitation techniques to help Read More...
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

petroleo  about supply chain management,benchmarking supply chain management,logistic and supply chain management,logistic supply chain management,logistics & supply chain management,logistics and supply chain management,logistics supply chain management,purchasing supply chain management,supply chain,supply chain integration,supply chain inventory management,supply chain management analysis,supply chain management articles,supply chain management business,supply chain management degree Read More...
CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

petroleo  about supply chain management,benchmarking supply chain management,logistic and supply chain management,logistic supply chain management,logistics & supply chain management,logistics and supply chain management,logistics supply chain management,purchasing supply chain management,supply chain,supply chain integration,supply chain inventory management,supply chain management analysis,supply chain management articles,supply chain management business,supply chain management degree Read More...
Sales Force Performance
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of

petroleo  customer relationship management,CRM,metrics,performance,drivers,sales,marketing,strategic,tactical,go to market,process,sales force,behavior Read More...
CRM: What Is It and Why Do It? Part One: Historical Background
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that

petroleo  customer relation management,customer relations management,customer relationship,customer relationship management,customer relationship management activities,customer relationship management application,customer relationship management applications,customer relationship management article,customer relationship management association,customer relationship management at,customer relationship management benefits,customer relationship management best practices,customer relationship management companies,customer relationship management consultant,customer relationship management consulting Read More...
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

petroleo  customer relation management,customer relations management,customer relationship,customer relationship management,customer relationship management activities,customer relationship management application,customer relationship management applications,customer relationship management article,customer relationship management association,customer relationship management at,customer relationship management benefits,customer relationship management best practices,customer relationship management companies,customer relationship management consultant,customer relationship management consulting Read More...
Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing role in the process. The project

petroleo  CRM implementation,CEO,CIO,implementation process,operational strategy,prioritization,implementation Read More...
Working Toward Truly Strategic Partnerships
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique. How to avoid a Barney relationship and

petroleo  strategic partnerships,common interest,complementary support,synergy,communication,respect,trust,enterprise resource planning,ERP,supply chain management,SCM Read More...

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