Home
 > search for

Featured Documents related to »  personalized marketing


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

personalized marketing  already powerhouse companies in personalized marketing, there is plenty of room for startups to make inroads. Perhaps more so in this area than in most areas, in fact, because the sale is much less dependent on persuading technologists than on persuading marketing people. ResponseLogic has been forging some interesting partnerships, including one with a high profit direct marketing agency and one with a Latin American technology investment firm, that should give it both visibility and experience. User Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » personalized marketing


Content Raven Launches Marketing Analytics
Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing

personalized marketing  reach out in a personalized manner when the lead is most engaged and move them to the next step in the lead nurturing process. The tool can also track when a piece of collateral is shared or forwarded, creating new leads for sales teams to contact.   Traditional marketing automation platforms typically limit analytics information to the number of opens for an e-mail blast, or the number of times collateral was viewed or downloaded on a landing page. Marketing Raven provides deeper tracking and Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

personalized marketing  to deliver a more personalized experience to their customers.   The new capabilities enable new connections between sales and marketing and help these two groups better collaborate. The new sales collaboration panel, for example, enables sales people to gain insights not only into the campaigns, but also into how each campaign impacts each customer. As a result, a sales person can provide marketing with feedback on how best to market to their customers as well as the impact of what their customers see. Read More
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

personalized marketing  customers by continually presenting personalized product and service marketing messages to more profitable customers, and through effective cross-selling opportunities that leverages purchasing histories and increases the likelihood of repeat business Improved marketing strategies in almost real time, via the ability to examine many indicators such as customer response rates, conversion rates, web site metrics, abandon rates and general demographic data to continually fine-tune customer segments and Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

personalized marketing  signups, newsletters, announcements and personalized offers, all of which can be created by a marketing person without any need for HTML skills. During the beta period customers may send up to 1000 e-mails each month for no charge; the beta period will extend approximately through the end of June. Since data from Jumpstart can be moved to Interact, Jumpstart also provides an excellent way for a larger company to try before buying. Market Impact Keeping customers is vitally important for online Read More
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

personalized marketing  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

personalized marketing  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

personalized marketing  the Social Data Flood into Solid Marketing Decisions Read More
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

personalized marketing  Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business Read More
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

personalized marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

personalized marketing  marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that ensures integration between all the applications comprising it: Neolane Campaign—allows marketers to design cross-channel campaign management (direct mail, e-mail, Read More
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

personalized marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing

personalized marketing  to new methods of personalized engagement. Read More
A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn

personalized marketing  Beginner's Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

personalized marketing  communication in real time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others