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“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets
already powerhouse companies in personalized marketing, there is plenty of room for startups to make inroads. Perhaps more so in this area than in most areas, in fact, because the sale is much less dependent on persuading technologists than on persuading marketing people. ResponseLogic has been forging some interesting partnerships, including one with a high profit direct marketing agency and one with a Latin American technology investment firm, that should give it both visibility and experience. User
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reach out in a personalized manner when the lead is most engaged and move them to the next step in the lead nurturing process. The tool can also track when a piece of collateral is shared or forwarded, creating new leads for sales teams to contact. Traditional marketing automation platforms typically limit analytics information to the number of opens for an e-mail blast, or the number of times collateral was viewed or downloaded on a landing page. Marketing Raven provides deeper tracking and
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
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to deliver a more personalized experience to their customers. The new capabilities enable new connections between sales and marketing and help these two groups better collaborate. The new sales collaboration panel, for example, enables sales people to gain insights not only into the campaigns, but also into how each campaign impacts each customer. As a result, a sales person can provide marketing with feedback on how best to market to their customers as well as the impact of what their customers see.
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New Product Delivers Spark to Online Marketing
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Data Quality: A Survival Guide for Marketing
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Turn the Social Data Flood into Solid Marketing Decisions
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Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
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A Beginner's Guide to App Marketing
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