Home
 > search for

Featured Documents related to »  personalized marketing


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

personalized marketing  already powerhouse companies in personalized marketing, there is plenty of room for startups to make inroads. Perhaps more so in this area than in most areas, in fact, because the sale is much less dependent on persuading technologists than on persuading marketing people. ResponseLogic has been forging some interesting partnerships, including one with a high profit direct marketing agency and one with a Latin American technology investment firm, that should give it both visibility and experience. User Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:

 
   

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » personalized marketing


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

personalized marketing  communication in real time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

personalized marketing  as part of a personalized multi-faceted approach to marketing can be a key element in accomplishing your goals. In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames. With these realities in mind, we have created this series of documents to offer insights into different mediums that when used as part of a personalized multi-faceted approach to marketing can be a key Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

personalized marketing  signups, newsletters, announcements and personalized offers, all of which can be created by a marketing person without any need for HTML skills. During the beta period customers may send up to 1000 e-mails each month for no charge; the beta period will extend approximately through the end of June. Since data from Jumpstart can be moved to Interact, Jumpstart also provides an excellent way for a larger company to try before buying. Market Impact Keeping customers is vitally important for online Read More
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

personalized marketing  of the creation of personalized experiences based on real-time customer profiles that draw from permission-based data streams inside and outside the organization (such as social, Web, e-mail, and mobile activity). The solution creates and automatically maintains a single identity for each customer including Universal Behaviors across platforms and devices.   Universal Behavioral Marketing Silverpop provides an intuitive engagement engine that aims to help reduce the complexity of omnichannel marketing, Read More
Adventive Marketing, Inc.


personalized marketing   Read More
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

personalized marketing  Uniqueness Vouch For Marketing Automation Niche Players? Event Summary The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point Read More
Paslode Expands Marketing Efforts with Analytics in the Cloud


personalized marketing  Expands Marketing Efforts with Analytics in the Cloud Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

personalized marketing  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

personalized marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

personalized marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More
Case Study: Personalized Follow-up Increases Profit
My Wedding Film is a growing small business media company that specializes in capturing elegant one-of-a kind weddings. The company was looking for a customer

personalized marketing  Study: Personalized Follow-up Increases Profit My Wedding Film is a growing small business media company that specializes in capturing elegant one-of-a kind weddings. The company was looking for a customer relationship management (CRM) solution that could accurately track and automate the contacts they had with their clients, prospects, vendor relationships, and partners. Find out what they chose, and why. Read More
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

personalized marketing  SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world's leading provider of e-business solutions . The brand-awareness campaign has gotten an impressive Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

personalized marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others