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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
personalized marketing:
ResponseLogic launches a personalized marketing tool based on expert systems technology.
Promising to improve the bottom line of any Web business...
Published:
2000-05-15
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Abstract:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish
about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers
is high, the concern that opt-in databases won’t deli (...)
Excerpt related to
personalized marketing:
Netsize Mobile Marketing Survey 2009. ... Companies are often bullish about mobile marketing
benefits, but lack the skill set to execute campaigns. ...
Published:
2010-03-11
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
personalized marketing:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source: RightNow Technologies. Document
Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
personalized marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer
acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term
relationships with teens. Discover how online retailers (...)
Excerpt related to
personalized marketing:
... As online marketing strategies shift from customer acquisition to customer retention,
understanding teen purchasing behavior is vital for companies wanting to ...
Published:
2010-03-11
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Abstract:
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage
in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies
still struggle to increase marketing return on inve (...)
Excerpt related to
personalized marketing:
... Thus, to achieve an advantage in customer marketing, companies have invested millions
in customer intelligence systems. Despite ...
Published:
2010-03-11
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Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
personalized marketing:
... Learn about nine key strategies for e-mail marketing success, including best practices
for reactivation techniques, automatic message-based e-mail, and the all ...
Published:
2010-03-11
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Abstract:
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In
addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their
response to brand campaigns. Learn about the solution (...)
Excerpt related to
personalized marketing:
... Source: Gloviz. Document Type: Case Study Description: Levi Strauss SA needed a marketing
application that would support its customer relationship management ...
Published:
2010-03-11
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Abstract:
My Wedding Film is a growing small business media company that specializes in capturing elegant one-of-a kind weddings. The
company was looking for a customer relationship management (CRM) solution that could accurately track and automate the contacts
they had with their clients, prospects, vendor relati (...)
Excerpt related to
personalized marketing:
Case Study: Personalized Follow-up Increases Profit. ... Download <strong>Case Study:
Personalized Follow-up Increases Profit</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to
reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars
of desktop calendar and web calendar users. Find out how (...)
Excerpt related to
personalized marketing:
Calgoo In-Calendar Marketing. ... Find out how delivering in-calendar content, on a purely
opt-in basis, can be an effective alternative to e-mail marketing. ...
Published:
2010-03-11
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Abstract:
This paper explores the following best practices for leverage price management and optimization: Fine-tune prices for all
products and services. Analyze historical and live transaction-level data. Develop and implement effective cost-to-serve strategies.
Establish well-defined customer segments. Empower (...)
Excerpt related to
personalized marketing:
Unlock Hidden Profits Using Effective Pricing Strategies: Active Price Management and Price Optimization. Source: SAP. Document
Type ...
Published:
2011-03-14
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Abstract:
In today’s global economy, organizations must strengthen customer relationships to maximize performance. UNICEF needed customer
software to support a feature-rich Web store allowing real-time flow of order data. With a new e-commerce solution, UNICEF
rerouted more than 30 percent of its sales to self-s (...)
Excerpt related to
personalized marketing:
Case Study: UNICEF Generates More Online Sales with Webfoot. Source: Keyora Inc. Document Type: Case Study Description: In
today’s ...
Published:
2010-03-11
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Abstract:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM
market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors.
Find out how Onyx is staking its claim. (...)
Excerpt related to
personalized marketing:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market.
A strong custome...
Published:
2000-12-04
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Abstract:
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and
distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes
forging quality relationships with a few ASPs. (...)
Excerpt related to
personalized marketing:
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and
distribution strategy ...
Published:
2000-10-18
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Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
personalized marketing:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
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Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
personalized marketing:
The High-stakes World of E-marketing. Source: Alterian. ... acquisition cost. Download <strong>The
High-stakes World of E-marketing</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
personalized marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
personalized marketing:
... created this series of documents to offer insights into different mediums that when used as part of a
personalized multi-faceted approach to marketing can be a ...
Published:
2010-03-11
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
personalized marketing:
... Campaign Management creation and modification of personalized marketing
efforts that not only engage the customer or prospect, but also engage the entire ...
Published:
-
Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
personalized marketing:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24