A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
well. To improve the performance of their sales operations, successful organizations employ best practices to help them: Define and measure key performance indicators (KPIs) Rate the value of each account and sales opportunity Align salespeople and accounts Focus on productive activities The key to a productive sales force is ensuring that salespeople concentrate on acquiring, growing, and retaining profitable relationships within their account bases. This requires a clear and detailed view of prospects,