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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » pcn strategic event marketing


The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

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Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

pcn strategic event marketing  marketing ROI,business analytics,IBM Business Analytics Read More
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message

pcn strategic event marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More
Five Keys to Marketing Analytics Excellence
Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and

pcn strategic event marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More
Strategic Planning Applications for Better Decision Making
Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes

pcn strategic event marketing  Planning Applications for Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

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Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

pcn strategic event marketing  Success Factors for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights Read More
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

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The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

pcn strategic event marketing   Read More
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

pcn strategic event marketing   Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

pcn strategic event marketing  social media, IBM, customer analytics, marketing, IBM social media, social media analytics, real-time analytics, customer data, customer trends Read More
Marketing, Advertising, and Communications


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Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

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6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you''ll learn that in order to build a successful marketing operation ...

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