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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 pcn strategic event marketing

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » pcn strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

pcn strategic event marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

Strategic Planning Applications for Better Decision Making


Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies.

pcn strategic event marketing  Planning Applications for Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Study Reveals Top 10 Requirements for Improving Event Resolution in IT


A survey of existing IT event resolution processes suggests organizations are unsatisfied with current processes, despite the importance of ensuring that severe service outages do not occur. In fact, over 75 percent of participants identified significant gaps in existing processes. However, it is possible to identify the components of an effective interactive event notification platform to mitigate current process gaps.

pcn strategic event marketing  Reveals Top 10 Requirements for Improving Event Resolution in IT Study Reveals Top 10 Requirements for Improving Event Resolution in IT If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. AlarmPoint delivers instant notification, freeing up on-duty personnel to focus on more value-added projects. If you are considering any of the following best practice initiatives, AlarmPoint''s event notification and resolution solutions will deliver Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

pcn strategic event marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Strategic Communications, Inc.


Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and editorial services.

pcn strategic event marketing  Communications, Inc. Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and editorial services. Read More

Implementing Strategic Agility through Modular Architectures


This article focuses on the development of strategic agility as a capability that is built into the design of an architecture. The capabilities, the article argues, are matured through six stages that offer different levels of strategic agility. Strategic agility, once capitalized through modular architectures, enables a company to achieve greater speed and flexibility in information technology (IT) deliveries.

pcn strategic event marketing  Strategic Agility through Modular Architectures This article focuses on the development of strategic agility as a capability that is built into the design of an architecture. The capabilities, the article argues, are matured through six stages that offer different levels of strategic agility. Strategic agility, once capitalized through modular architectures, enables a company to achieve greater speed and flexibility in information technology (IT) deliveries. Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

pcn strategic event marketing   Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

pcn strategic event marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

pcn strategic event marketing  marketing performance, marketing performance analytics, IBM Marketing Performance Analytics, marketing success, IBM Cognos Business Intelligence, IBM Cognos TM1, marketing performance measurement Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

pcn strategic event marketing   Read More