Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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Practice economics (better predictability across the portfolio of projects) By productizing and associating tangible features to an offering, the professional services firm can help ensure more consistent service delivery to realize these benefits. Predetermined templates for work products and deliverables, standardized methodologies, and fixed pricing and staffing models are all examples of standardized product attributes that can be assigned to service offerings. Consider the example noted earlier,