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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 optimize in customer relationship management


A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

optimize in customer relationship management  of being able to optimize these investments. Optimization offers the opportunity to leverage both top line and bottom line results. Unfortunately, few initiatives have this capability. Best Practices Task lists become best practices when they produce desirable results. The CRM industry has generated many best practice lists and these collectively represent a solid framework for implementation. The issue here is not the value of these lists as much as their relevance to success in the context of ROI. It

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » optimize in customer relationship management

Customer Relationship Management Strategies Part Two: Creating Your Strategy


CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate for lack of skills.

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Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

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Customer Relationship Management: Putting Customers at the Center of the Business


No longer are customers simply sideline participants. Organizations are empowering them with a wealth of knowledge to engage in more informed decision-making. A customer relationship management (CRM) solution that encompasses all aspects of your business gives customers unprecedented visibility into the actions that impact them. Ultimately, this leads to greater accountability within the organization, and greater satisfaction among customers.

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Manugistics Envisions Supplier Relationship Management Solution


Manugistics’ launch of SRM is clear evidence that it intends to stake a larger claim in the E&HT market, the near-exclusive domain of its arch-nemesis i2 Technologies.

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SmartOrg Portfolio Navigator for Product Lifecycle Management Certification Report


SmartOrg Portfolio Navigator is TEC Certified for online evaluation of product development and portfolio management (PD&PM) solutions in the Product Lifecycle Management (PLM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, and in-depth analyst commentary.

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Warehouse Management Systems: Pie in the Sky or Floating Bakery?Part Two: The Pareto Principle, Processes, and People: Assessing Your Warehouse Management System Needs


To ensure your warehouse management system is implemented as painlessly as possible, you must assess your warehouse situation before you decide on a warehouse solution. Using the Pareto Principle, where a minority of inputs yields the majority results; examining your processes; evaluating your personnel; monitoring the progress of implementation; and testing are the best ways to ensure both a successful launch and long term return on investment.

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Tenrox Project Workforce Management for PPM for PSA Certification Report


Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA) solutions in the Project Portfolio Management (PPM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Case Study: SAP and Sales Management


To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships.

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In-Memory Databases/In-Memory Analytics


The appeal of in-memory technology is growing as organizations face the challenges of handling and utilizing big data. There are compelling technical advantages to having an in-memory database, but the business benefits can be far-reaching, as the knowledge gained from analytics means that a data-driven business can closely engage with and anticipate the needs of customers and markets. This paper provides a look at the benefits of in-memory technology for dealing with big data and short overviews of in-memory/analytics solutions by five of the major vendors in the space.

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Do You Need a Content Management System?


Understanding what content management means is the first step to determine how a solution will suit your company. Because of the abundance of information both inside and outside of organizations, it is crucial to harness it as an effective business asset.

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