German tire manufacturer and automotive suppler Continental Tires selected solutions from the JDA Manufacturing Planning Suite to help transform its global supply chain operations. Continental Tires is looking to employ different supply chain strategies.
its global supply chain operations. As part of the company’s SCM 2.0 transformation, Continental Tires is looking to employ different supply chain strategies to serve its different customers and channels based on their value to the business. Continental’s Tires division has 73 locations in 42 countries, and produces tires under the brand names of Continental, Uniroyal, Semperit, General Tire, Viking, Gislaved, Euzkadi, Sime Tyres, Barum, Mabor, and Matador. By adopting a segmented supply chain