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Abstract:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Excerpt related to
operational marketing:
Building the Business Case for Operational Marketing. ... Find out about
how operational marketing applications can help you achieve more substantial benefits. ...
Published:
2010-03-11
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Abstract:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult
to understand, more expensive to buy, more dif (...)
Excerpt related to
operational marketing:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not mu...
Published:
2001-08-27
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Abstract:
Virtual worlds where customers can connect and share information are another channel through which marketers can improve
the customer experience. Social networks can help you gain customer input on product and service development—and, of
course, to reinforce brand messaging. Learn the four steps yo (...)
Excerpt related to
operational marketing:
How to Capitalize on Social Networking Sites. Source: Alterian. Document Type: White Paper Description: Virtual worlds where
customers ...
Published:
2010-03-11
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Abstract:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational
excellence. Companies in the Americas should lead the world in growth through operational excellence—but they don’t.
A 2008 survey shows that less than half promote insight i (...)
Excerpt related to
operational marketing:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational
excellence. Companies i...
Published:
2010-03-11
-
Excerpt related to
operational marketing:
... in the customer experience, it requires that organizations, on a regular or event basis, revisit their
TCM practices and operational marketing automation, SFA ...
Published:
2008-04-11
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Abstract:
Sustained Growth through Operational Excellence: Spotlight on Operations. Find IT Solutions and Other Applications for Your
Decision Associated with Operational Excellence. Embarking on an operational excellence strategy should not be undertaken
lightly. As with most company-wide initiatives, success requ (...)
Excerpt related to
operational marketing:
Sustained Growth through Operational Excellence: Spotlight on Operations. Find IT Solutions and Other Applications for Your
Decision Associated wit...
Published:
2010-03-11
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
operational marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
operational marketing:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
operational marketing:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market
for providing plant-centric ERP solutions might finally play well to capturing the marketing opportunity. (...)
Excerpt related to
operational marketing:
... centric ERP solutions might finally play well to capturing the marketing opportunity.
The regulated industries require both pure operational compliance and ...
Published:
2004-10-15
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Abstract:
IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market
for providing plant-centric ERP solutions might finally play well to capturing the marketing opportunity. (...)
Excerpt related to
operational marketing:
... centric ERP solutions might finally play well to capturing the marketing opportunity.
The regulated industries require both pure operational compliance and ...
Published:
2004-10-15
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
operational marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
operational marketing:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
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Abstract:
How to Choose a Hosted CRM Application for SMBs. Templates and Other Software to Use In Your Dynamic System Related to How
to Choose a Hosted CRM Application for SMBs. While virtually all hosted customer relationship management (CRM) applications
support sales force automation, marketing campaign manageme (...)
Excerpt related to
operational marketing:
How to Choose a Hosted CRM Application for SMBs. Templates and Other Software to Use In Your Dynamic System Related to How
to Choose a Hosted CRM A...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
operational marketing:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Excerpt related to
operational marketing:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Published:
2001-10-19
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Abstract:
Read the surprising results as they reveal:their overall strategies for driving growth their biggest obstacles to organic
growth what their market... (...)
Excerpt related to
operational marketing:
... what their marketing, sales, IT, and finance departments are doing to support ...
they plan to invest in; their major obstacles to achieving operational excellence; ...
Published:
2010-03-11
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Abstract:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as
less expensive alternatives to traditional marketing to (...)
Excerpt related to
operational marketing:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marke...
Published:
2010-03-11
-
Abstract:
Read the surprising results as they reveal:their overall strategies for driving growth their biggest obstacles to organic
growth what their market... (...)
Excerpt related to
operational marketing:
... what their marketing, sales, IT, and finance departments are doing to support ...
they plan to invest in; their major obstacles to achieving operational excellence; ...
Published:
2010-03-11
-
Abstract:
Beating Compliance and Competitors: Business Solutions for Medical Device Manufacturers. Get Free Case Studies and Other Software
to Use In Your Decision related to Medical Device Manufacturers. To stay ahead of the competition, medical device manufacturers
must find ways to speed product development, cre (...)
Excerpt related to
operational marketing:
Beating Compliance and Competitors: Business Solutions for Medical Device Manufacturers. Get Free Case Studies and Other Software
to Use In Your De...
Published:
2010-03-11