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Resumen:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult
to understand, more expensive to buy, more dif (...)
Extracto del documento de
operational crm:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not mu...
Publicado en:
2001-08-27
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Resumen:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firms in this industry have been forced to expand and reorganize their offerings around the customer rather than
around products. This makes a perfect case for (...)
Extracto del documento de
operational crm:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firm...
Publicado en:
2000-11-02
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Resumen:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM
market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors.
Find out how Onyx is staking its claim. (...)
Extracto del documento de
operational crm:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market.
A strong custome...
Publicado en:
2000-12-04
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Extracto del documento de
operational crm:
... But CRM products must do much more than just track customer interactions by going beyond
the traditional realm of “operational CRM.”. ...
Publicado en:
2010-01-22
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Resumen:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Extracto del documento de
operational crm:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Publicado en:
2000-11-06
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Resumen:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Extracto del documento de
operational crm:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Publicado en:
2001-10-19
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Resumen:
Your Challenge: Get Decision Makers' Approval for a CRM Software. Specific, Measurable, Achievable, Relevant and Time-Bound.
Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution
must consider many factors, including a well-defined implem (...)
Extracto del documento de
operational crm:
Your Challenge: Get Decision Makers' Approval for a CRM Software. Specific, Measurable, Achievable, Relevant and Time-Bound.
Customer relationship ...
Publicado en:
2010-03-11
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Extracto del documento de
operational crm:
... SaaS) or on-demand subscription-based deployment mode and the other is the fact that CRM
has lately expanded from its traditional “operational” realm into ...
Publicado en:
2010-02-04
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Resumen:
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and
distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes
forging quality relationships with a few ASPs. (...)
Extracto del documento de
operational crm:
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and
distribution strategy ...
Publicado en:
2000-10-18
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Resumen:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Extracto del documento de
operational crm:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Publicado en:
2006-11-23
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Resumen:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical
CRM service offerings that promise to provide more value (...)
Extracto del documento de
operational crm:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E...
Publicado en:
2000-09-15
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Resumen:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response
to the increasing demand for single vendor solutions for operational and analytical CRM applications. This news comes less
than four months after E.piphany bought Octane Software to (...)
Extracto del documento de
operational crm:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response to
the increasing demand...
Publicado en:
2000-10-05
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Resumen:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Extracto del documento de
operational crm:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Publicado en:
2006-11-24
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Extracto del documento de
operational crm:
... two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy”
and “Maximizing CRM Effectiveness During Lean ...
Publicado en:
2010-03-04
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Resumen:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Extracto del documento de
operational crm:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Publicado en:
2004-10-22
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Resumen:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extracto del documento de
operational crm:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Publicado en:
2004-11-09
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Resumen:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Extracto del documento de
operational crm:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Publicado en:
2002-12-25
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Resumen:
Sustained Growth through Operational Excellence: Spotlight on Operations. Find IT Solutions and Other Applications for Your
Decision Associated with Operational Excellence. Embarking on an operational excellence strategy should not be undertaken
lightly. As with most company-wide initiatives, success requ (...)
Extracto del documento de
operational crm:
Sustained Growth through Operational Excellence: Spotlight on Operations. Find IT Solutions and Other Applications for Your
Decision Associated wit...
Publicado en:
2010-03-11
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Resumen:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extracto del documento de
operational crm:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Publicado en:
2004-10-21
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Resumen:
How to Choose a Hosted CRM Application for SMBs. Templates and Other Software to Use In Your Dynamic System Related to How
to Choose a Hosted CRM Application for SMBs. While virtually all hosted customer relationship management (CRM) applications
support sales force automation, marketing campaign manageme (...)
Extracto del documento de
operational crm:
How to Choose a Hosted CRM Application for SMBs. Templates and Other Software to Use In Your Dynamic System Related to How
to Choose a Hosted CRM A...
Publicado en:
2010-03-11