If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers consider SCRM to be, not vice versa.
As I mentioned in my post Social CRM is Dead, Long Live Social Media Flavored CRM, I see the “social” in SCRM as being related to human welfare and not only to social media. Therefore, SCRM should
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products. 4. Offer me an open SaaS (software as a service) tool that will not only be accessible over the internet, but will also be flexible and customizable according to my specific needs . I don’t expect you to provide me with complex functionality, but let me add or rename a field or build a dashboard when I need it. 5. And since we’re not all working in the cloud (yet), let me integrate with office tools, on-premise applications, mobile devices, etc . Not to mention hosted, on demand, and SaaS