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Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

online marketing  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » online marketing


Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

online marketing  to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More...
The Next Wave of Online Business Innovation
The Web affects the way many industries do business. By using online booking systems and targeted Web marketing, airlines have undergone a paradigm shift in how

online marketing  do business. By using online booking systems and targeted Web marketing, airlines have undergone a paradigm shift in how they sell their service. Other industries have seen the Web’s impact on pricing, marketing, sales, and profitability. Learn about a Web service that can help your company better leverage the Web for a broader branding and marketing strategy. Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

online marketing  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More...
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

online marketing  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

online marketing  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
Proof Positive: Extended Validation SSL Increases Online Sales and Transactions
This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about

online marketing  Extended Validation SSL Increases Online Sales and Transactions This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about identity theft and fraud. Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

online marketing  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

online marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Free Online FSM Software Comparisons Now Available
TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation

online marketing  Online FSM Software Comparisons Now Available TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation and selection tool. FSM solutions provide planning and scheduling, work order management, customer engagement management, and other essential functionality for companies with highly mobile, customer-facing workforces. You can currently compare five leading FSM vendors, including ServicePower Read More...
Online Travel Company Empowers Remote Workers with Messaging Solution
As Expedia’s early rapid growth stabilized, the online travel company’s IT department sought ways to help employees become more productive and collaborate more

online marketing  rapid growth stabilized, the online travel company’s IT department sought ways to help employees become more productive and collaborate more effectively across long distances. Microsoft® Exchange Server 2007 was deployed and integrated with Microsoft Windows® SharePoint® Services. Discover how Expedia benefits by enabling remote users to access network documents, and more. Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

online marketing  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Corem Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

online marketing  leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to maximize synergy amongst the deployments. In addition to improved productivity, utilizing a single marketing platform integrated with a customer relationship management (CRM) or sales force automation (SFA) solution will provide better visibility into both marketing and sales touch points and interactions with prospects and customers. This enables a more Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

online marketing  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
Duty of Care Online
Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online

online marketing  of Care Online Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online business, it is important to consider the legal aspects required—most importantly, an adequate privacy policy, and legally binding terms and conditions. Find out more. Read More...

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