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 oem strategic event marketing

Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » oem strategic event marketing

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

oem strategic event marketing  the original equipment manufacturer (OEM) partnership with Cognos SSA SCM, including Supply Chain Planning (SCP), Supply Chain Collaboration and SCE, which originate from former interBiz, Baan and EXE acquisitions, and from the partnership with Logility for demand planning SSA CRM , including Sales Management, Marketing Management, Enterprise Service Management and Collaborative Order Management, which originate from Baan, Ironside (the order management area), and partly from the recent organic product Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

oem strategic event marketing  Webplan original equipment manufacturer [OEM] agreement), TDCI (a referral partner, with a captive install base of the MACPAC ERP system users with the rights to support them, and which intends to become a Webplan VAR to extend its capabilities), and Agile Software (there is already an established marketing agreement, while actively engaged in exploring an integrated solution). These partners are seen to strengthen Webplan''s value proposition in areas of product functionality, performance, integration, Read More

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Made2Manage Systems 'One Year After': Reenergized and Growing Part One: Event Summary


Made2Manage Systems' decision to go private under wealthy Battery Ventures' wing appears to have been wise. Despite a draconic exodus of former executives and the subsequent one-time restructuring, the vendor has produced tangible benefits for existing customers.

oem strategic event marketing  company''s original equipment manufacturer (OEM)-like integrated Best Software''s SalesLogix solution through CRM Connect , which appeals to larger manufacturers that need forecasting, unfettered access, automated work flow management, and other advanced features. Instead, M2M Sales Center is designed to serve smaller manufacturers that require less complex CRM functionality but increased visibility into their enterprise-wide customer data. M2M Shop Floor Data Collection Along similar lines, Made2Manage Read More

Magic Quadrant for Managed File Transfer


Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It's all too easy to be reactive and deploy technology that supports only one file transfer protocol and one standard for secure file transfers. It's more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed, auditable way.

oem strategic event marketing  has partnerships, resellers and OEM agreements with integration platform providers that typically lack MFT functionality. Cautions iWay''s MFT technologies require an established or new installation of iWay''s Service Manager. Its MFT suite offering is new and mostly unknown. Inovis Strengths A combination of an MFT suite, a B2B gateway and a service offering enables users to extend MFT functionality to business partners, regardless of size or maturity. The recent acquisition of BetweenMarkets enables Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

oem strategic event marketing   Read More

Strategic Information Group


Strategic Information Group helps manufacturers, suppliers, OEMS and virtual manufacturers maximize business value through the application of enterprise technologies. Strategic Information Group deliver a full range of proven enterprise solutions including ERP, CRM and QMS. Strategic Information Group provides consulting, implementation, validation, training and support services to the life sciences, high-tech, industrial products, food and beverage and consumer goods industries.

oem strategic event marketing  Group helps manufacturers, suppliers, OEMS and virtual manufacturers maximize business value through the application of enterprise technologies. Strategic Information Group deliver a full range of proven enterprise solutions including ERP, CRM and QMS. Strategic Information Group provides consulting, implementation, validation, training and support services to the life sciences, high-tech, industrial products, food and beverage and consumer goods industries. Read More

Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

oem strategic event marketing  tip,Epicor,e-mail,marketing Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

oem strategic event marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

oem strategic event marketing   Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

oem strategic event marketing   Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

oem strategic event marketing   Read More

Strategic Planning Applications for Better Decision Making


Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies.

oem strategic event marketing  Planning Applications for Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

oem strategic event marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More