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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 oem strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » oem strategic event marketing

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

oem strategic event marketing  the original equipment manufacturer (OEM) partnership with Cognos SSA SCM, including Supply Chain Planning (SCP), Supply Chain Collaboration and SCE, which originate from former interBiz, Baan and EXE acquisitions, and from the partnership with Logility for demand planning SSA CRM , including Sales Management, Marketing Management, Enterprise Service Management and Collaborative Order Management, which originate from Baan, Ironside (the order management area), and partly from the recent organic product Read More

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Extricity Makes a Move into IBM’s Sphere of B2B Influence


B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner Agreement Manager. An OEM alliance with IBM is bound to provide Extricity with additional credence and leverage in the ever-expanding B2B/EAI market.

oem strategic event marketing  two companies announced an OEM agreement in September wherein IBM licensed Extricity''s B2B process technology to be integrated as a critical component of the WebSphere Business-to-Busines s Integrator offering. IBM believes that their enhanced WebSphere Business-to-Business platform now offers a full range of B2B solutions that span customer requirements from simple connectivity and supply chain integration, to complete e-marketplace development and management. Extricity and its process capabilities Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

oem strategic event marketing  Webplan original equipment manufacturer [OEM] agreement), TDCI (a referral partner, with a captive install base of the MACPAC ERP system users with the rights to support them, and which intends to become a Webplan VAR to extend its capabilities), and Agile Software (there is already an established marketing agreement, while actively engaged in exploring an integrated solution). These partners are seen to strengthen Webplan''s value proposition in areas of product functionality, performance, integration, Read More

Great Plains’ Latest Product Offering &; Ready to Stampede the SME Market?


Great Plains announced during its Stampede 2000 annual partner meeting significant extensions to its product offering. The following is our view of Great Plains’ latest announcements and its strategic direction.

oem strategic event marketing  and eEnterprise through an OEM agreement with Encore Business Solutions, Inc. Great Plains Cash Flow Management allows financial managers to view summaries, at their desktop, of a day''s cash inflow and outflow. Forecasting features identify shortfalls or excesses and help management analyze line of credit positions and other investment potentials. Last but not least, presenters showcased new multinational features found within Release 6.0, the most comprehensive release in the company''s history. These Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

oem strategic event marketing   Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

oem strategic event marketing   Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

oem strategic event marketing  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren''t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let''s not forget about marketing, the lifeblood of every company. If you don''t market effectively, there''s a good chance you won''t sell enough product to make a profit, and we all know Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

oem strategic event marketing  sales lead,sales lead management,sales marketing leads,free sales leads,software sales services,track sales leads,sales lead fulfillment,sales leads qualifications,sales leads processing,complete lead generation Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

oem strategic event marketing  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program Read More

Strategic Planning Applications for Better Decision Making


Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies.

oem strategic event marketing  Planning Applications for Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More

The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

oem strategic event marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, creating engaging content, content marketing strategy Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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