With sales being the lifeblood of virtually any company, selling should be an accurately accountable process forming the basis of overall strategic objectives. Still, the question remains: how much enterprise incentive management (EIM) do enterprises need, and in what form?
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discounts, or by over-promising non-existing features to customers? The companys profits will likely quickly dwindle, and there are many examples of companies paying immense sales commissions to their sales force (who have, to be fair, all reached their quotas, even if the quotas were inadvertently set wrongly by their superiors), even as the companies in question suffer terrible losses, and possibly go out of business. For more on pertinent issues, see The Case for Pricing Management . One of the things