To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program, although not at the expense of profit margins.
non profit accountability
to partner with any non-IBM technology provider, and its partnerships in the past have been rather reactive to a sporadic opportunity or customer request than really strategically proactive. Also, the corporate culture still seems to be conservatively centralized, with all major decisions coming from the HQ, which does not bode well for the agility in this highly competitive and fast market. Recent acquisition and alliances like the ones with Sun Microsystems , IBM , Manhattan Associates and MRO.COM marke