-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
niche marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
niche marketing:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty years. Vision a leading product in the professional services automation market and has taken significant
strides to maintain this market leading position. (...)
Excerpt related to
niche marketing:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty ye...
Published:
2005-09-27
-
Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
niche marketing:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
-
Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
niche marketing:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
niche marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses
one of the potential fatal flaw areas in the CPG ind (...)
Excerpt related to
niche marketing:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, ...
Published:
2004-04-24
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Abstract:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bring value to the target market and success to a "dot-com". (...)
Excerpt related to
niche marketing:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bri...
Published:
2002-04-02
-
Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
niche marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
niche marketing:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
niche marketing:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
-
Abstract:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bring value to the target market and success to a "dot-com". (...)
Excerpt related to
niche marketing:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bri...
Published:
2002-04-02
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
niche marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
niche marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
-
Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
niche marketing:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
-
Abstract:
Business Agility for Communication Services Providers: a Few Simple Steps are a Great Way to Start. Download Free Technology
Study White Papers In Relation to Business Agility for Communication Services Providers. In today’s market, customers have
no patience for companies that let their size and comple (...)
Excerpt related to
niche marketing:
Business Agility for Communication Services Providers: a Few Simple Steps are a Great Way to Start. Download Free Technology
Study White Papers In ...
Published:
2010-03-11
-
Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
niche marketing:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
-
Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
niche marketing:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
niche marketing:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
niche marketing:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11