Multichannel retailers must be able to flawlessly execute a full range of services to engage, transact, and fulfill on Web placed orders. Hence, most successful multichannel retailers of today had to either build a complete set of the services in-house or outsource some or all of them.
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Shop Everywhere: Understanding Multichannel Sales Multichannel Customers Consumers today shop almost everywhere—in stores, at home, by mail catalogs, over the phone (soon over many mobile devices), via TV infomercials and over the Internet, and most retailers, including Wal-Mart , try to sell through as many as possible of these channels. But few can still effectively and seamlessly interact with customers across these channels. Selling accessories and installation services in-store when