Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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either a database or MS Project templates can be used to establish credibility and improve repeatability when they are actually used as first draft client project plans. Further, if time and expenses can be tracked to project sub-codes that are linked to standard methodology, then data can be used to evaluate accuracy of pre-packaged pricing. Summary Professional services firms generally solve client problems, and no client problem is ever exactly the same. As a result, the actual service delivered for