Half a year ago, I wrote about the need to include customer input in the design process in What Brings Customers Closer to Your Product Development? Recently, two pieces of Web content caught my attention and made me revisit this topic.
The first one, The Path to Successful New Products, from the recent issue of McKinsey Quarterly, outlined three principles of making product development more
doubt, three-dimensional (3D) product models is an ideal vehicle for better communication but it requires the capability of accessing and modifying 3D content on the consumer side. As I discussed in the blog post mentioned above, I’m hoping for the democratization of 3D visibility, and I know that there are vendors working on making 3D more approachable. Secondly, compared with retailers, it is probably more difficult for manufactures to react according to consumer opinions. When a prominent voice from