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Abstract:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish
about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers
is high, the concern that opt-in databases won’t deli (...)
Excerpt related to
mobile marketing:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities?
Companies are often bullish about mobile marketing... ...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
mobile marketing:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations
for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search,
retail, banking, and airline. These high-impact, (...)
Excerpt related to
mobile marketing:
Great Expectations: What Users Want from the Mobile Web Experience. ... Download <strong>Great
Expectations: What Users Want from the Mobile Web Experience</strong>. ...
Published:
2010-09-23
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Abstract:
Find out what you need to know about mobile shopping from every key angle in Answering the Call: Emerging Best Practices in
Consumer Mobile. (...)
Excerpt related to
mobile marketing:
... You'll learn about. the current trends in mobile shopping; the different mobile
marketing approaches you can take—along with their pros and cons; ...
Published:
2011-04-05
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Abstract:
IT, the Internet, and outsourcing have changed the way business is managed. Small or large organizations can adopt IT and
the Web to achieve competitive differentiation, operational excellence, and the flexibility to adapt to ever-changing business
conditions. Companies now must face the challenge of ado (...)
Excerpt related to
mobile marketing:
How Mobile Technology Influences the Growth of Your Business. ... Download <strong>How
Mobile Technology Influences the Growth of Your Business</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
mobile marketing:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
Take advantage of expertise about mobile application momentum.We bring expert advice right to you.Free white paper. With the
boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing.
But the market is changing and evolving rapidly, with (...)
Excerpt related to
mobile marketing:
... Web Applications, Momentum Mobile Applications, Mobile Criteria, Mobile
Phones Applications, Why Write Mobile Applications, Mobile Phone, Marketing
of Mobile ...
Published:
2010-03-12
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Abstract:
For your site and the business it represents, the stakes are simply too high to ignore. This white paper explores the key
factors behind presentation (what your end-users see) and performance (how well your site functions). It also shows you what
you need to succeed. By embracing an “outside-in” pers (...)
Excerpt related to
mobile marketing:
Thriving in a Multi-browser World: Ensuring Optimal Website Performance for All End-users. Source: Gomez. Document Type: White
Paper ...
Published:
2010-09-23
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Abstract:
Today’s reality for service providers is about dealing with falling voice revenues—and keeping existing customers. Some providers
look for alternative sources of revenue via digital content and gaming. But as this happens, the product offerings become
more complex, and the role of partners more and m (...)
Excerpt related to
mobile marketing:
Reinventing Interconnect/Settlement and Partner Management for Next-generation Service Providers. Source: Amdocs. Document
Type: White ...
Published:
2010-03-11
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
mobile marketing:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
In a shrinking world where individuals have more choices in almost any aspect of their lives than ever before, the inertia
that once held consumers loyal to their suppliers has disappeared. Markets are fragmenting, industries are converging, and
relationships are more fragile. So how do organizations bui (...)
Excerpt related to
mobile marketing:
Reach, Relevance, and Relationship: The Personal Mobile Channel in Every Consumer’s Pocket. Source: Quocirca
Ltd. Document Type: White ...
Published:
2010-03-11
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Abstract:
How can you establish a priority-based mobile networking system that provides workers access to company and customer records
that they can manipulate from the field? By employing a total solution system that provides various methods of transmitting
data. While this type of system may be more costly to im (...)
Excerpt related to
mobile marketing:
Mobile Networking: All Data Is Not Equal. Source ... line. Download <strong>Mobile
Networking: All Data Is Not Equal</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
In recent years, the BlackBerry smartphone has transitioned from being a small-scale productivity tool to a widely used mission-critical
platform. This shift has prompted IT organizations to explore what key technical capabilities and internal process standards
are needed to ensure superior performance a (...)
Excerpt related to
mobile marketing:
Why Traditional Monitoring Tools Cannot Deliver True Mobile User Management for the BlackBerry Platform.
Source: BoxTone. Document ...
Published:
2010-03-11
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Abstract:
Mobile learning is extending the reach of how organizations deliver training, and providing the benefits of e-learning to
users who were previously "out of reach." By expanding the access of e-learning, mobile learning enables organizations to
provide knowledge and training to employees, partners, and cu (...)
Excerpt related to
mobile marketing:
... and Payment (EBPP), Electronic Catalog Management, Electronic Marketplace, Vertical Industry Exchange,
Mobile Commerce, Wireless Marketing, Wireless POS (point ...
Published:
2011-07-06
-
Excerpt related to
mobile marketing:
... shifts, we continually track the behavior and adjust our marketing and sales ...
as the Web changed consumers’ behaviors and expectations, the mobile phone and ...
Published:
2011-07-25
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Abstract:
Some Toshiba notebook buyers got a nasty surprise when they found their Intel CPU had died. Will Toshiba switch from “Intel
Inside” to “AMD Instead”? (...)
Excerpt related to
mobile marketing:
... Mark Tanguay, Toshiba's director of mobile product marketing, said
the company has been working to resolve the problem for its customers. ...
Published:
2000-04-07
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Abstract:
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated
with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording
of and visibility into interactions, and (...)
Excerpt related to
mobile marketing:
Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service.
Source: SAP. Document Type ...
Published:
2011-03-14
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Abstract:
A streamlined version of the Blink.com site, Blink WAP allows users to configure their folders of favorite bookmarks on their
PC or laptop, then remotely access their accounts. (...)
Excerpt related to
mobile marketing:
Blink.com Takes Bookmarks Mobile. P. Hayes - July 18, 2000. Comments: 0. Read Comments P. Hayes - July 18,
2000 Event Summary. NEW YORK ...
Published:
2000-07-18
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
mobile marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
Some Toshiba notebook buyers got a nasty surprise when they found their Intel CPU had died. Will Toshiba switch from “Intel
Inside” to “AMD Instead”? (...)
Excerpt related to
mobile marketing:
... Mark Tanguay, Toshiba's director of mobile product marketing, said
the company has been working to resolve the problem for its customers. ...
Published:
2000-04-07