Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it.
In this blog post, I will explain why
than CRM using social media tools. Does Social Media Affect Human Welfare? Yes, it does, and in many ways. Of course, different people have different views on the use of social media but I think it has a great impact on human welfare for the following reasons: It is accessible to everyone having an Internet connection (the Internet is the widest network on the planet with 1,733,993,741 users – according to Internet World Stats ). It allows people to freely communicate, interact, and collaborate, elimina