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Documents related to » media social


Improving Revenue and Customer Engagement with Social Media Analytics
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be

media social  Customer Engagement with Social Media Analytics Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now. Read More...
Turn Content Into Sales with Social Media
In the white paper CRM and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

media social  best practices of social media marketing, and the etiquette as well. You''ll also learn how to integrate social CRM into a solidly constructed traditional CRM program. Find out how to turn content into relationships and ultimately sales through the intelligent use of social media. Download your PDF copy of CRM and the Socially-empowered Customer today.   For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: 514-954-3665, ext. 367. Read More...
Social Media and the Future of Business
The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business

media social  Media and the Future of Business The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is Read More...
Social Media Kit
From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you

media social  Media Kit From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions. Read More...
Social CRM is Dead, Long Live Social Media Flavored CRM
Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare

media social  than CRM using social media tools. Does Social Media Affect Human Welfare? Yes, it does, and in many ways. Of course, different people have different views on the use of social media but I think it has a great impact on human welfare for the following reasons: It is accessible to everyone having an Internet connection (the Internet is the widest network on the planet with 1,733,993,741 users – according to Internet World Stats ). It allows people to freely communicate, interact, and collaborate, Read More...
ShopSocially to Help Retailers Measure Social Commerce Benefits
ShopSocially, a social commerce software provider, has announced the addition of an A/B Testing framework to its platform, so that Internet retailers can

media social  ramp up their social media efforts. Retailers are well aware of the influence of social media on customer engagement and its role in enhancing the purchase intent on e-commerce Web sites. However, quantifying this influence and translating it into tangible and accurate business benefits has always been a challenge. The ShopSocially platform already offers retailers advanced features such as audience targeting (based on users’ social profiles), incentive management, auto-scheduling, and accurate Read More...
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

media social  the value of social media through a brand building or customer service exercise, the savvy ones exploit the social chatter to mine insights and incorporate them into improved tactics to gain or hold market position. Social network sentiment data can provide significant insight into consumer behaviors and expectations relative to pricing practices. Multichannel retailers should diligently pursue an ongoing practice of listening to their consumers (sensing their price sensitivity) to understand their Read More...
Social Engineering Can Thwart the Best Laid Security Plans
There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind social engineering is to get the user to

media social  support, the hacker may immediately tell the user to let them dial in and fix the problem. The hacker may actually fix the user''s problem so that the user won''t be suspicious, but more than anything, this technique provides the hacker with the remote access password and an opportunity to test it. If the user isn''t having a problem or doesn''t have any remote access software, the hacker will have to get their hands on a password, whether the local password or the domain password (these are often one in Read More...
Evolution of Social Networks into Virtual Organizations
Modern online social networks are successful and popular, and have been since the mid-1990s. The question now before us is this: what is this phenomenon and

media social  of Social Networks into Virtual Organizations Modern online social networks are successful and popular, and have been since the mid-1990s. The question now before us is this: what is this phenomenon and where do we go from here? Find out how online social networking and the many related user trends can impact businesses, governments, and other organizations—including virtual organizations—with a detailed account of the types of social network users. Read More...
IBM Brings Cloud and Mobile Enhancement to Its Social Business Offering
IBM announced a new cloud-based solution as part of its IBM SmartCloud for Social Businesses platform. The product includes new social networking features and a

media social  Brings Cloud and Mobile Enhancement to Its Social Business Offering IBM announced a new cloud-based solution as part of its IBM SmartCloud for Social Businesses platform. The product includes new social networking features and a new collaboration and document-sharing tool—IBM SmartCloud Docs. The application accommodates the creation, storing, and co-editing of word processing, spreadsheet, and presentation documents, in real time. IBM SmartCloud Docs permits peers to simultaneously work on the Read More...
Why Life Sciences Companies Should Engage on Social Media
While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence

media social  Should Engage on Social Media While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social media engagement Read More...
Moxie Software Offers Free Social Collaboration Apps
The days of companies making serious investments in general purpose social networks and collaboration tools seem to be numbered. The true value of collaboration

media social  financial, healthcare, high-tech, and media and entertainment industries. Moxie Software’s social offering is different from competitors’ “freemium” teaser offerings that all too often impose limitations on the number of users, key features, or time of free use. Enterprises will pay only when value is realized and that happens when collaboration is integrated to a specific business process such as social knowledge management or social customer service and support. Furthermore, enterprises using Read More...
Health Care and Social Work
One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are

media social  Care and Social Work One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision Read More...
Social Networks: How They''re Turning CRM Upside Down
Social networking has collided with customer relationship management, and it''s turning the relationship between businesses and their customers upside down

media social  social networking or social media to those platforms as well? PG: Actually, several. For the iPhone or any mobile device, you can go on to, for example, your Facebook account, and get a very good representation of your actual Facebook account. You can see what''s going on, respond and answer, and pretty well be functionally active on Facebook via your mobile device. It''s got a particularly good implementation for the iPhone, and generally good implementation for other mobile devices. Another interesting Read More...
A More Social IBM (for Enterprises, at Least)
On November 8, 2010, IBM announced its Global Business Services initiative to help companies address their social networking initiatives and issues, and use

media social  as well as social media applications are currently a key factor in the corporate communication process at all levels of an organization. To read the complete press release, click here or watch the video . I welcome your thoughts—leave a comment below, and I’ll respond as soon as I can. Read More...

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