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Business Performance Management
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Documents related to » media monitoring


AT&T Has a Thing for Media
In February 2000, AT&T announced their ''Ecosystem'' which offers network infrastructure and hosting services. They’ve done it again, but this time focusing on

media monitoring  The AT&T Ecosystem for Media is built on a foundation of core data and IP infrastructure resources: AT&T''s Internet Data Centers (44 centers planned for hosting and co-location services). OC-48/OC-192 IP backbone. A portfolio of broadband services including Cable Internet Access, Digital Subscriber Line and Fixed Wireless services. A portfolio of private label and virtual Internet Service Provider offers. VPN offers with access to 59 countries around the world. Value-added design and implementation Read More...
Improving Revenue and Customer Engagement with Social Media Analytics
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be

media monitoring  Customer Engagement with Social Media Analytics Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now. Read More...
RIM Gets the Gist (of Social Media)
The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC''s Managing Editor

media monitoring  single interface. Most social media monitoring tools are created for one or a few tools—they either allow you to manage Facebook friends, or Twitter followers, or Gmail contacts, and some combinations thereof, but typically not all of them. DC : So Gist is a hybrid contact management/social monitoring application? GG : Yes, you could say that, but it’s a little more. Gist gives its users the ability to take a proactive approach, which is the opposite of the traditional way most contact management or Read More...
Astute Social Relationship Management
Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this

media monitoring  Learn, Adapt The social media monitoring capabilities in Astute SRM analyze social data from all main platforms (Facebook, Twitter, etc.), cover 150 million Web sites, blogs, or forums every day, and can detect location based on global positioning system (GPS) data for mobile users and IP address for people using desktop computers. Natural language processing is then used to identify customer or user sentiment, trends in customer behavior, product standing vis-à-vis the competition , or feedback that Read More...
Why Life Sciences Companies Should Engage on Social Media
While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence

media monitoring  are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social media engagement program. Read More...
Network Monitoring and Troubleshooting for Dummies
This Network Monitoring and Troubleshooting for Dummies book introduces you to common network performance management (NPM) issues and gives you a new way of

media monitoring  Monitoring and Troubleshooting for Dummies This Network Monitoring and Troubleshooting for Dummies book introduces you to common network performance management (NPM) issues and gives you a new way of looking at solving them. This perspective allows you to see your network from your users’ point of view—namely, the services and applications they use and their experience with them. Of course, you can still get down to the other flow and packet levels, but macro-level visibility is a key Read More...
Kirshenbaum Bond & Partners
kb&p''''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''''s Media

media monitoring  Bond & Partners kb&p''''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''''s Media Department specializes in reaching people in unique and surprising ways. It''''s very easy to reach lots of people—just buy a spot on prime time TV—but it''''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target Read More...
The Intelligence of Social Media (Part 2)
In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a

media monitoring  Intelligence of Social Media (Part 2) In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a product, a service, etc. Two main approaches can be used to perform sentiment analysis or text mining : a knowledge-based approach, which uses linguistic models to classify sentiments; and a learning-based approach, which uses machine learning techniques to classify text. The concept of sentiment analysis Read More...
Source Media
Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today.

media monitoring  Media Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today. Read More...
IFS Study on Enterprise 2.0: Businesses Aren’t Really Interested?
IFS has just published a short report unveiling the results of a study conducted with Advantage Business Media. Research analyst Aleksey Osintsev looks at the

media monitoring  software with external social media sites has fallen in the 3 years since the previous study was conducted. Although the difference isn’t huge (about 4-5 percent) and probably lies within the degree of accuracy, it clearly shows that the overall interest isn’t higher than it was 3 years ago. There could be two possibilities: The study methodology isn’t perfect and allows significant fluctuations of responses. This is probably not the case. The numbers are correct and indeed reflect the Read More...
Media Industry Solution for Intellectual Property Management
The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And

media monitoring  Intellectual Property Management The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably. Read More...
Social Media and Your Call Center: Three Lessons Every Call Center Manager Should Learn and Apply
Online services like Facebook and Twitter are rewriting the rules on customer service. Complaints that once would have stayed at the water cooler are now

media monitoring  Media and Your Call Center: Three Lessons Every Call Center Manager Should Learn and Apply Online services like Facebook and Twitter are rewriting the rules on customer service. Complaints that once would have stayed at the water cooler are now broadcast effortlessly by consumers. And because these comments are searchable and permanent, they are extraordinarily powerful. This paper presents three important lessons for every executive that oversees a call center. Download now to learn what they are Read More...
E-learning Course Design
This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity

media monitoring  chapters, pages, tests, etc.? Media The term rich media is used to describe the use of graphics, animations, video, and sound. It can be very effective in helping the learning process, but it is extremely important that its use be appropriate to the topic, the audience, and the objectives, and not be merely for effect. The following questions may help guide you in its use. Is the on-screen text easy to read (font size and color)? Is the amount of on-screen text appropriate? Are graphics and illustrations Read More...
Realizing ROI from a Comprehensive Monitoring Solution
A single view into the health of the IT infrastructure is essential to efficiency. However, comprehensive monitoring is inaccessible to many IT organizations

media monitoring  ROI from a Comprehensive Monitoring Solution A single view into the health of the IT infrastructure is essential to efficiency. However, comprehensive monitoring is inaccessible to many IT organizations, thanks to limited resources: not only must they deliver performance and availability at service-level agreements, but they must find efficient ways to do it, to address other priorities such as innovation, training, development speed, and revenue support. Read More...
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

media monitoring  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More...

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