Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this data is important, it’s not always easy to know how.
Astute Solutions was founded in 1995 to offer call center and issue management software, which later became a full customer service solution. The acquisition of RealDialog from
Learn, Adapt The social media monitoring capabilities in Astute SRM analyze social data from all main platforms (Facebook, Twitter, etc.), cover 150 million Web sites, blogs, or forums every day, and can detect location based on global positioning system (GPS) data for mobile users and IP address for people using desktop computers. Natural language processing is then used to identify customer or user sentiment, trends in customer behavior, product standing vis-à-vis the competition , or feedback that