Today more than ever, retailers are faced with the challenges of selling locally while competing globally. To be successful, they must provide a shopping experience that inspires customer loyalty. Retailers that understand their customers’ shopping habits can build strategic global supply chains that anticipate demand. One way to achieve this is with a scalable technology platform based on industry standards.
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a good test for measuring the efficacy of merchandising business processes. Promotions are complex. They require synchronization with many other retail activities, including forecasting, planning, and signage. They involve careful coordination with purchasing, distribution, advertising, and price change operations. Promo- tional campaigns are monitored and measured for their effective- ness and, what''s more, promotions may occur in rapid succession to take advantage of new products, new store openings,