A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
measuring and managing performance
a customer. SFA-generated reports measuring win rates can help you assess the increased success of your salespeople. Thriving sales organizations boost their productivity, revenue, and profits by deploying customer relationship management systems to support sales processes that drive consistent results and improved performance. Your sales organization maintains reporting relationships among sales professionals, managers, and executives. These relationships are designed to support accountability,