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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing with social media


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

marketing with social media  marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing with social media

Improving Revenue and Customer Engagement with Social Media Analytics


Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

marketing with social media   Read More

Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

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Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

marketing with social media   Read More

Retailing with Insight: Empowering Store Operations with Analytics and Business Intelligence


Across the retail industry, store operations are under-served when it comes to analytics and business intelligence (BI). Merchants and marketers must exploit this information every day in order to succeed. If store operations were empowered to do the same, retailers could build and sustain competitive advantage in a market that’s tougher than ever. Find out how.

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Interzoic Media


Interzoic Media is a software company focused on the development and delivery of the Accord learning management system (LMS). Interzoic Media specializes in the setup and configuration of Web sites, and the development of turnkey portals, custom DotNetNuke (DNN) modules, and custom programming solutions. Interzoic Media was founded in 1996 and is headquartered in Boise, Idaho (US).

marketing with social media   Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

marketing with social media   Read More

ERP: Grappling with the Cloud


In today's challenging economic environment, organizations need to undertake major cost-cutting efforts while improving operational efficiency with fewer resources. ERP solutions provide an effective way for companies to improve overall business performance, but the ERP landscape has changed dramatically over the last year, with an increasing number of SaaS providers. Read this paper and know if you're ready for SaaS ERP.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Sitecore Announces Social Starter Kit and Social Connected


During the Sitecore Symposium North America, Sitecore presented two new applications aimed at marketers interested in integrating customer engagement management with website content management (WCM). Social Starter Kit combines online communities delivered by Telligent with Sitecore's customer engagement platform and WCM. This addresses a challenge that marketing professionals are facing because

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