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IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

marketing with social media  marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing with social media


Improving Revenue and Customer Engagement with Social Media Analytics
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be

marketing with social media  Revenue and Customer Engagement with Social Media Analytics Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now. Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

marketing with social media  Data Flood into Solid Marketing Decisions Read More
Social Media and Customer Experience Feedback
Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen

marketing with social media  friends) Beyond improving your marketing efforts, you can also use these third-party fan sites to direct customers toward providing you with structured feedback. The best way to do this is to encourage each third-party site administrator to place a link on their site directing customers to click through and take a mini-survey from Mindshare. By directing fans toward a mini-survey, you can grow the amount of actionable customer feedback you collect (that can be used to drive improvements in your company), Read More
Make Better Decisions with Social Media Analytics
Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal

marketing with social media  can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience. Read More
Retailing with Insight: Empowering Store Operations with Analytics and Business Intelligence
Across the retail industry, store operations are under-served when it comes to analytics and business intelligence (BI). Merchants and marketers must exploit

marketing with social media  with Insight: Empowering Store Operations with Analytics and Business Intelligence Across the retail industry, store operations are under-served when it comes to analytics and business intelligence (BI). Merchants and marketers must exploit this information every day in order to succeed. If store operations were empowered to do the same, retailers could build and sustain competitive advantage in a market that’s tougher than ever. Find out how. Read More
Interzoic Media
Interzoic Media is a software company focused on the development and delivery of the Accord learning management system (LMS). Interzoic Media specializes in the

marketing with social media   Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing with social media  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
ERP: Grappling with the Cloud
In today's challenging economic environment, organizations need to undertake major cost-cutting efforts while improving operational efficiency with fewer

marketing with social media  Grappling with the Cloud In today's challenging economic environment, organizations need to undertake major cost-cutting efforts while improving operational efficiency with fewer resources. ERP solutions provide an effective way for companies to improve overall business performance, but the ERP landscape has changed dramatically over the last year, with an increasing number of SaaS providers. Read this paper and know if you're ready for SaaS ERP. Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

marketing with social media  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More
Sitecore Announces Social Starter Kit and Social Connected
During the Sitecore Symposium North America, Sitecore presented two new applications aimed at marketers interested in integrating customer engagement management

marketing with social media  addresses a challenge that marketing professionals are facing because, as a rule, they are using separate software solutions to coordinate their websites and online communities. The other product launched at the same event, the Sitecore Social Connected Module, is a free add-on that connects the websites created by using the Sitecore WCM with social platforms. The application allows for mutual exchange between websites and social networks, as social content can be shared on websites and vice versa. Read More
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

marketing with social media  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More
How to Capitalize on Social Networking Sites
Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social

marketing with social media   Read More
Social Media Today LLC
Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community@s content is

marketing with social media  professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More
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