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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
marketing strategy consulting:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
marketing strategy consulting:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
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Abstract:
Turn the Internet into a Strategic Sales and Interaction Channel. Reports and Other Software to Use In Your System and to
reach a Strategic Sales and Interaction Channel. With the emergence of the Internet, the business environment has changed
for many organizations, and will change to an even greater ext (...)
Excerpt related to
marketing strategy consulting:
Turn the Internet into a Strategic Sales and Interaction Channel. Reports and Other Software to Use In Your System and to
reach a Strategic Sales a...
Published:
2010-03-11
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Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
marketing strategy consulting:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
marketing strategy consulting:
... a person in sales, product development, consulting, etc. ... using
the following criteria to test your message strategy. ... it work well in any marketing
medium?); And ...
Published:
2005-12-02
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Abstract:
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing
process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related
metrics for attracting new customers. Enterprise mar (...)
Excerpt related to
marketing strategy consulting:
Document Type: White Paper Description: Relationship marketing is about understanding customers’ needs and
building a marketing strategy around them. ...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for Putting in Place an Enterprise-wide Compliance Strategy. Specific, Measurable,
Achievable, Relevant and Time-Bound. Understanding the full scope of risk in today’s complex business environment is a must
for achieving compliance with governmental mandates (...)
Excerpt related to
marketing strategy consulting:
Your Challenge: Get Decision Makers' Approval for Putting in Place an Enterprise- wide Compliance Strategy. Specific,
Measurable, Achievable, Releva...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for Understand Business Intelligence and Bottom Line. Specific, Measurable,
Achievable, Relevant and Time-Bound. Given that virtually all small and midsized businesses can benefit from business intelligence
(BI) tools, the real question is how much of this tec (...)
Excerpt related to
marketing strategy consulting:
Your Challenge: Get Decision Makers' Approval for Understand Business Intelligence and Bottom Line. Specific, Measurable,
Achievable, Relevant and ...
Published:
2010-03-11
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Abstract:
Catalyst serves customers in several different industries, representing several major vertical market categories, and it
targets industries that have the most demanding supply chain requirements, hoping this should enable it to leverage its expertise
and experience for competitive advantage. (...)
Excerpt related to
marketing strategy consulting:
... has been promoting an innovative marketing plan to ... Inc., an independent
provider of consulting, implementation, and ... Part Two presented the current strategy.
...
Published:
2004-10-28
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
marketing strategy consulting:
... deliver the same message across all marketing media including ... ll
get tired of your message strategy long before ... of Messages that Matter, a consulting
firm that ...
Published:
2004-09-18
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Abstract:
Your Challenge: Get Decision Makers' Approval for Clearing The Way for Faster, Smarter Decisions. Specific, Measurable, Achievable,
Relevant and Time-Bound. To make timely, well-informed decisions, you need just that: time and information. This means having
fast access to accurate information from every d (...)
Excerpt related to
marketing strategy consulting:
... accurate information from every department in your company, and time away from fighting fires to focus
on priorities, problem solving, and marketing strategy. ...
Published:
2010-03-11
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Abstract:
Every Angle is a BI solution that can deliver SAP data analysis with ease. Hundreds—even thousands—of transactions could represent
a great challenge when trying to analyze data and obtain results. Every Angle is a tool that can deliver SAP data analysis
from every angle. (...)
Excerpt related to
marketing strategy consulting:
Every Angle for SAP: A Product Note. Jorge García - February 9, 2010. Comments: 0. Read Comments One of the biggest challenges
when ...
Published:
2010-02-09
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
marketing strategy consulting:
... by referencing the rationale document and message strategy. And that means your product
marketing managers have ... of Messages that Matter, a consulting firm
that ...
Published:
2007-02-12
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Abstract:
Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the
PeopleSoft merger? (...)
Excerpt related to
marketing strategy consulting:
Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the
PeopleSoft merger?
Published:
2003-09-17
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Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
marketing strategy consulting:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
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Abstract:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product
sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private
label retailers. (...)
Excerpt related to
marketing strategy consulting:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets
to form Agentrics LL...
Published:
2005-12-16
-
Excerpt related to
marketing strategy consulting:
... VAR’s can also improve consulting bandwidth constraints in that regard ...
This would be the result of a product-centric marketing strategy that is more concerned
...
Published:
2008-05-16
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Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
marketing strategy consulting:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01
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Abstract:
PeopleSoft has been on a quest to dramatically improve its customer service & support by weeding out its 3rd-party consulting
partners. PeopleSoft also has a new platform, a new set of products and a new surprising attitude of lambasting competition.
Further, its financial results for the second quarter (...)
Excerpt related to
marketing strategy consulting:
PeopleSoft has been on a quest to dramatically improve its customer service & support by weeding out its 3rd-party consulting
partners. PeopleSoft...
Published:
2000-09-05
-
Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
marketing strategy consulting:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11