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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing solution


Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

marketing solution  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » marketing solution

Reviewer's Guide for Kentico Enterprise Marketing Solution




marketing solution  Guide for Kentico Enterprise Marketing Solution Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

marketing solution  (ERM) or call centers. Marketing automation point solution providers have also fallen prey to pessimistic investors and diminishing global corporations' appetites for technology. They have taken the impact of the slowdown because of a more budding market yet to create the market awareness of its true value proposition, and because of the slower adoption of information technology (IT) in marketing departments (such as a cultural resistance to software automation, which is perceived as restrictive to the Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing solution  Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

marketing solution  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More

Beyondsoft outsourcing solution


Beyondsoft is an IT outsourcing company with global delivery centers. Beyondsoft offers IT consulting, application development and maintenance (ADM), enterprise resource planning (ERP), and and business process outsourcing (BPO) services to clients across the globe. The company focuses on achieving the highest quality in its deliveries and becoming a trusted brand to achieve consistent growth in its repeat business with its clients

marketing solution  outsourcing solution Beyondsoft is an IT outsourcing company with global delivery centers. Beyondsoft offers IT consulting, application development and maintenance (ADM), enterprise resource planning (ERP), and and business process outsourcing (BPO) services to clients across the globe. The company focuses on achieving the highest quality in its deliveries and becoming a trusted brand to achieve consistent growth in its repeat business with its clients Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

marketing solution  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the marketi Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

marketing solution  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

marketing solution  the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More

Confronting International Regulatory Compliance: Web-based GTM Solution


TradeBeam offers a hosted GTM solution. Its ongoing acquisitions will eventually create an end-to-end solution linking physical and financial supply chains enabling companies to manage and execute global trade activities from a single software platform.

marketing solution  compliance applications take the marketing description from the purchase order and associate it with a commercially acceptable description and the correct HTS classification. The PowerBook would become listed as a laptop computer with certain features and specifications and the right HTS code number. All of this happens over the web. In the case of TradeBeam, it then complies with a twenty-four hour rule, and based on the importer's purchase order, and information about the customers' products, it Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

marketing solution  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

6 Important Steps to Evaluating a Web Security Solution


Whether you are evaluating a Web security solution for the first time or are looking around because your current solution is less than optimum, knowing what to look for can save you money and frustration in the long run. This white paper from EdgeWave offers the key steps to evaluating a Web security solution for IT professionals, to help you size up competitve offerings and understand new approaches to basic problems of authentication and authorization, vulnerability assessment, malware protection, and Web 2.0 control.

marketing solution  Important Steps to Evaluating a Web Security Solution Whether you are evaluating a Web security solution for the first time or are looking around because your current solution is less than optimum, knowing what to look for can save you money and frustration in the long run. This white paper from EdgeWave offers the key steps to evaluating a Web security solution for IT professionals, to help you size up competitve offerings and understand new approaches to basic problems of authentication and Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

marketing solution  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

Lotus Announces Upcoming Release of ASP Solution Pack


SAN JOSE, Calif., Oct. 26, 1999 -- At ISPCON'99, IBM's Lotus Development Corp. today announced the ASP Solution Pack, a hosted applications offering that provides a Lotus Domino- and IBM WebSphere-powered platform and a ready-to-rent solution set directly targeted at the needs of Application Service Providers (ASPs) and their small and mid-sized business customers.

marketing solution  Announces Upcoming Release of ASP Solution Pack Event Summary SAN JOSE, Calif., Oct. 26, 1999 -- At ISPCON'99, IBM's Lotus Development Corp. today announced the ASP Solution Pack, a hosted applications offering that provides a Lotus Domino- and IBM WebSphere-powered platform and a ready-to-rent solution set directly targeted at the needs of Application Service Providers (ASPs) and their small and mid-sized business customers. The ASP Solution Pack combines Web application servers with differing core Read More

Blue Tent Marketing


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marketing solution  Tent Marketing Read More