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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing solution:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
marketing solution:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
marketing solution:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
Many SMB companies need more functionality than an entry-level system offers, but cannot afford to pay $15,000 (USD) or more
for a higher-end product, nor do they really need the complexity found in these products. Red Wing Software’s TurningPoint
is a good mid-market product that plays well in this ma (...)
Excerpt related to
marketing solution:
... are necessary and then grow into a more advanced solution as needed. ...
software that includes barcode printing, credit card processing, and marketing features so ...
Published:
2005-01-21
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Abstract:
TradeBeam offers a hosted GTM solution. Its ongoing acquisitions will eventually create an end-to-end solution linking physical
and financial supply chains enabling companies to manage and execute global trade activities from a single software platform. (...)
Excerpt related to
marketing solution:
TradeBeam offers a hosted GTM solution. Its ongoing acquisitions will eventually create an end-to-end solution linking physical
and financial supp...
Published:
2005-06-04
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Abstract:
Not many people know of WAM Systems, a privately held supply chain management vendor situated in a Philadelphia suburb.
Emboldened by growing interest and new venture capital, the company intends to make its presence known. (...)
Excerpt related to
marketing solution:
Not many people know of WAM Systems, a privately held supply chain management vendor situated in a Philadelphia suburb. Emboldened
by growing int...
Published:
2001-01-08
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Abstract:
September 8, 1999 09:00 AM DENVER and ATLANTA, Sept. 8 /PRNewswire/ -- Enterprise business software provider J.D. Edwards
& Company JDEC and advanced planning and scheduling (APS) software developer SynQuest Inc. today announced SynQuest Manufacturing
Manager software is J.D. Edwards' preferred schedulin (...)
Excerpt related to
marketing solution:
September 8, 1999 09:00 AM DENVER and ATLANTA, Sept. 8 /PRNewswire/ -- Enterprise business software provider JD Edwards &
Company JDEC and advan...
Published:
1999-09-10
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Abstract:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Excerpt related to
marketing solution:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Published:
2000-11-06
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
marketing solution:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
What are the solutions that enable Zilliant's customers to gain a better understanding of their markets' price response and
translate this into more profitable pricing? Zilliant Precision Pricing Suite encompasses distinct solutions geared for each
step of the pricing process. (...)
Excerpt related to
marketing solution:
What are the solutions that enable Zilliant's customers to gain a better understanding of their markets' price response
and translate this into mo...
Published:
2007-06-11
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Abstract:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage,
and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements,
and alignment with an organization's internal processes (...)
Excerpt related to
marketing solution:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage,
and customize customer...
Published:
2007-03-23
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
marketing solution:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
marketing solution:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
marketing solution:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management are provided natively), Strategic Systems International (SSI) has longstanding partnerships with several
best-of-breed specialists. (...)
Excerpt related to
marketing solution:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management...
Published:
2006-07-27
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Abstract:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel industry as a whole. The combined solution offering will address APS, MES, SCM, and more. (...)
Excerpt related to
marketing solution:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel...
Published:
2009-11-25
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Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
marketing solution:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
marketing solution:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
marketing solution:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and
are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors. (...)
Excerpt related to
marketing solution:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle,
and are furthering its goal...
Published:
2006-04-26