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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing social media

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing social media

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

marketing social media  Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with Read More

Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

marketing social media  Management , Social Media Marketing , Social Media Network , Social Media Optimisation , Social Media pdf , Social Media Platform , Social Media Power , Social Media Presence , Social Media Program , Social Media Release , Social Media Report , Social Media Research , Social Media Resources , Social Media Search , Social Media Services , Social Media Share , Social Media Sites , Social Media Society . Social Media Overview Twitter, Facebook, LinkedIn, and web blogs are just a few Internet services that Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

marketing social media  professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

marketing social media  Media for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

marketing social media  Data Flood into Solid Marketing Decisions Read More

Health Care and Social Work


One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision makers in health care and social work organizations are concerned about the security of the confidential information gathered about patients.

marketing social media  Care and Social Work One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision Read More

Social ERP Emerges—A Deep Dive into Deltek Kona


In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details.

marketing social media  ERP Emerges—A Deep Dive into Deltek Kona In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details. Read More

Media Kit


Technology and business decision makers rely on TEC Web sites and newsletters for enterprise software-related information, resources, and best practices. Find out about TEC's global audience, media partners, and services.

marketing social media  media kit, TEC newsletters, TEC services, software selection services, white paper distribution Read More

Sitecore Announces Social Starter Kit and Social Connected


During the Sitecore Symposium North America, Sitecore presented two new applications aimed at marketers interested in integrating customer engagement management with website content management (WCM). Social Starter Kit combines online communities delivered by Telligent with Sitecore's customer engagement platform and WCM. This addresses a challenge that marketing professionals are facing because

marketing social media  addresses a challenge that marketing professionals are facing because, as a rule, they are using separate software solutions to coordinate their websites and online communities. The other product launched at the same event, the Sitecore Social Connected Module, is a free add-on that connects the websites created by using the Sitecore WCM with social platforms. The application allows for mutual exchange between websites and social networks, as social content can be shared on websites and vice versa. Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

marketing social media  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

marketing social media  to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

Social CRM: Key Strategies and Must-have Features


Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM.

marketing social media  CRM: Key Strategies and Must-have Features Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing social media  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn''t exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

marketing social media  Your Brand''s Marketing Success with Co-Op Funds Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read More

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

marketing social media  is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical Read More