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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing social media

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing social media

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

marketing social media  Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with Read More

Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

marketing social media  Management , Social Media Marketing , Social Media Network , Social Media Optimisation , Social Media pdf , Social Media Platform , Social Media Power , Social Media Presence , Social Media Program , Social Media Release , Social Media Report , Social Media Research , Social Media Resources , Social Media Search , Social Media Services , Social Media Share , Social Media Sites , Social Media Society . Social Media Overview Twitter, Facebook, LinkedIn, and web blogs are just a few Internet services that Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

marketing social media  Data Flood into Solid Marketing Decisions Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

marketing social media  professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

marketing social media  no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO Read More

Social Media and the Future of Business


The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is new information. Learn more. Download now.

marketing social media  Media and the Future of Business The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is Read More

Case Study: Deluxe Media Services


Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them.

marketing social media   Read More

Sitecore Announces Social Starter Kit and Social Connected


During the Sitecore Symposium North America, Sitecore presented two new applications aimed at marketers interested in integrating customer engagement management with website content management (WCM). Social Starter Kit combines online communities delivered by Telligent with Sitecore's customer engagement platform and WCM. This addresses a challenge that marketing professionals are facing because

marketing social media  addresses a challenge that marketing professionals are facing because, as a rule, they are using separate software solutions to coordinate their websites and online communities. The other product launched at the same event, the Sitecore Social Connected Module, is a free add-on that connects the websites created by using the Sitecore WCM with social platforms. The application allows for mutual exchange between websites and social networks, as social content can be shared on websites and vice versa. Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing social media  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing social media  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn''t exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

2013 TEC Market Report: Social Business Platforms


What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look at several software vendors who are innovating in this space.

marketing social media  TEC Market Report: Social Business Platforms What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look Read More

Improving Revenue and Customer Engagement with Social Media Analytics


Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

marketing social media  Revenue and Customer Engagement with Social Media Analytics Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now. Read More

Social Engineering Can Thwart the Best Laid Security Plans


There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind social engineering is to get the user to give up valuable information without them suspecting anything.

marketing social media  Engineering Can Thwart the Best Laid Security Plans Introduction    It''s been my experience that a lot of IT professionals don''t like to talk about social engineering. Perhaps they don''t view it as a credible threat, or maybe they have a hard time accepting the idea that all of their hard work and countless hours spent securing the network could be so easily undone by the act of an end user answering an innocent question. What ever the reason, social engineering is a very real threat that needs Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

marketing social media  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

marketing social media  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More