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Abstract:
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including
creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing
a database marketing solution, you should spend time (...)
Excerpt related to
marketing services:
The Marketing Services Provider: A Marketer’s Most Strategic Hire. ...
And it’s no different when signing on with a marketing services provider. ...
Published:
2010-03-11
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Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
marketing services:
Market Landscape Report: Enterprise Software for Advertising and Marketing Services. Source:
Technology Evaluation Centers. Document ...
Published:
2011-08-02
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Abstract:
Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise
software applications map. However, we believe Baan’s path to full recovery will be quite thorny. Part 1 discusses Baan’s
history and where it is headed under Invensys. (...)
Excerpt related to
marketing services:
Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise
software applications...
Published:
2000-11-29
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
marketing services:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Companies in the services industry need both asset and field services management, but current integrated asset and field
services maintenance systems often fail to meet these organization’s needs. However, enterprise resource planning vendor Agresso
appears to have just the right solution. (...)
Excerpt related to
marketing services:
Companies in the services industry need both asset and field services management, but current integrated asset and field services
maintenance syst...
Published:
2008-02-25
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Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
marketing services:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing services:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Agresso’s experience with people-centric services organizations has led the vendor to design a solution that effectively
address these businesses’ need for field services and asset maintenance management. Agresso’s melding of two solutions, and
the product’s underlying architecture, support chang (...)
Excerpt related to
marketing services:
Agresso’s experience with people-centric services organizations has led the vendor to design a solution that effectively address
these businesses’...
Published:
2008-02-27
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Abstract:
The vendor that many have long forgotten seems to be reincarnating. In order to return from oblivion SSA GT has been making
strides to put itself back on the global enterprise applications map, primarily through salvaging the relationships with existing
customers. Will the latest V8 product vouch for an (...)
Excerpt related to
marketing services:
The vendor that many have long forgotten seems to be reincarnating. In order to return from oblivion SSA GT has been making
strides to put itself ...
Published:
2001-09-10
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Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
marketing services:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
marketing services:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Microsoft Business Network (MBN) has the potential to deliver the never really (or hardly ever) realized benefits of early
dot-com era Internet trading exchanges or networks that could reasonably and effectively link customers to their trading partners. (...)
Excerpt related to
marketing services:
... MBN has been for some time (over two years) in live use in Mexico and Argentina as a part of Microsoft
bCentral integrated on-line marketing services for small ...
Published:
2004-09-02
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Abstract:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done
it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s
premiere end-to-end digital media platform with the go (...)
Excerpt related to
marketing services:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve
done it again, but this time...
Published:
2000-08-07
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Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
marketing services:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
-
Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
marketing services:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
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Abstract:
On September 20, Baan, an ERP vendor recently believed to be deceased, won its first new contract since being acquired by
Invensys. The British Defence Aviation Repair Agency (DARA) has placed a large order for the complete Baan enterprise solution.
Will the market witness Baan rising like a phoenix fro (...)
Excerpt related to
marketing services:
On September 20, Baan, an ERP vendor recently believed to be deceased, won its first new contract since being acquired by
Invensys. The British D...
Published:
2000-10-17
-
Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
marketing services:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
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Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
marketing services:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
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Abstract:
USinternetworking and AT&T begin rollout of alliance in Washington, D.C., Maryland, and Northern Virginia. (...)
Excerpt related to
marketing services:
USinternetworking and AT&T begin rollout of alliance in Washington, DC, Maryland, and Northern Virginia.
Published:
2000-05-11
-
Abstract:
Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise
software applications map. However, we believe Baan’s path to full recovery will be quite thorny. Part 2 examines Baan’s strengths
and challenges and makes specific bottom line (...)
Excerpt related to
marketing services:
Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise
software applications...
Published:
2000-11-30