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“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.
: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
: Sales Is from Mars, Marketing Is from Venus Sales Is from Mars, Marketing Is from Venus Carla Reed - February 23, 2006 Read Comments Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.
: Finds CRM Partner for Marketing Tools SAP Finds CRM Partner for Marketing Tools P.J. Jakovljevic - December 8, 1999 Read Comments Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP s enterprise resource planning and data warehouse packages and
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.
: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
The ROI Dilemma - Part 1 - Look at how bad you Look!
If you're going to use ROI in order to find new business or, justify your solution, be careful. ROI is a loaded gun and you might just shoot yourself.
: me off of your telemarketing list and hangs up the telephone. Analysis of What Happened Welcome to the crime, Randal Dick, a friend of mine from J.D. Edwards calls Look at how bad you look! Think about it. Isn t that what an ROI model is really trying to say? They all seek to justify why, by simply implementing a software solution, someone could save millions of dollars. It s all about how bad the end user is performing. It s a real trap for salespeople and pointing out how bad a CFO s company looks
The Three Rs of RFID: Rewards, Risk, and ROI
Prominent organizations and retailers, such as Walmart and the US Department of Defense are taking advantage of radio frequency identification, which promises real time tracking of products from the manufacturing floor to the checkout terminal. Despite the typical risks associated with adopting any early-stage technology, the competitive advantage and bottom-line business benefits of RFID are significant to both retailers and suppliers. It can significantly decrease warehouse, distribution, and inventory costs; increase margins; and enhance customer service.
: The Three Rs of RFID: Rewards, Risk, and ROI The Three Rs of RFID: Rewards, Risk, and ROI Tom Pisello - March 5, 2005 Read Comments Introduction The promise of radio frequency identification (RFID) is every supply chain manager s dream—real time tracking of every single product, from manufacture to checkout. Compared to universal product code (UPC) bar coding, which RFID promises to replace, RFID proactively transmits information, eliminating the manual point-and-read operations needed with bar coding.
A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
with SAP s SCM Product Marketing Team » The TEC Blog TEC Blog TEC Home About TEC Contact Us About the Bloggers Follow TEC on Twitter RSS Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s
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Top Four Tips to Quickly Generate ROI from a Warehouse Management System
To make your job easier, here are four tips for a fast, smooth WMS implementation.
: Top Four Tips to Quickly Generate ROI from a Warehouse Management System Top Four Tips to Quickly Generate ROI from a Warehouse Management System Now that you have approval for a new warehouse management system (WMS)—you re ready for a bigger challenge. How do you implement for a successful go-live—and a quick return on investment (ROI)? To make your job easier, here are four tips for a fast, smooth WMS implementation. From how to staff and train your implementation team to developing a strong change
11/3/2010 1:00:00 PM
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.
: Software for Advertising and Marketing Services Market Landscape Report: Enterprise Software for Advertising and Marketing Services Source: Technology Evaluation Centers Document Type: TEC Report Description: Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish
8/2/2011 4:09:00 PM
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.
: Case Study: SAP and Marketing Management Case Study: SAP and Marketing Management Source: SAP Document Type: Case Study Description: By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets
9/2/2010 1:50:00 PM
Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.
: Interview with UNIT4’s Product Marketing Executive Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive PJ Jakovljevic - August 4, 2010 Read Comments The series of articles where Technology Evaluation Centers (TEC) asks vendors to provide their input on a number of market trends has received much attention and reaction from readers and vendors. Infor and IFS were the first to
8/4/2010 10:37:00 AM
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