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Documents related to » marketing return on investment


IT Investment Decision Making: Getting to Yes
IT Investment Decision Making: Getting to 'Yes' Read White Papers and Other Software for Your Investigation of IT Investment Decision Making. Many technology sales cycles get bogged down in the IT department. But while it is unlikely that a sale will get anywhere without IT management buy-in, IT approval is no guarantee of success. Getting a “yes” requires accessing and influencing other decision-makers, especially in the finance department. And along the way, there are plenty of others who can say “no.”

MARKETING RETURN ON INVESTMENT: The IT sales and marketing challenge It’s the FD stupid Getting the message across A good read Getting to “yes” and avoiding “no” Appendix 1 – Interview samples used in research About Cohn and Wolfe About GCL About Quocirca   Searches related to IT Investment Decision Making: Getting to Yes : Investment Decisions | Investment Decision Analysis | Investment Decision Based | Investment Decision Criteria | Investment Decision Factors | Investment Decision Individuals | Investment Decision
10/11/2006 7:05:00 AM

IT Governance: Maximizing the Business Investment
Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization. Some project portfolio management (PPM) vendors have adopted the IT governance mantra to differentiate their solutions from those offered by the enterprise resource planning (ERP) industry.

MARKETING RETURN ON INVESTMENT: vendors have focused their marketing efforts on IT governance to strengthen their offering. Defining IT Governance The differences between success and failure in today s high technology environment, for many organizations, are based on the IT governance framework they adopt. IT governance recognizes that information technology is what drives today s businesses. Implementing a framework of best practices to support and to efficiently run an organization s IT infrastructure facilitates an IT department s ef
12/13/2005

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING RETURN ON INVESTMENT: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Maximize Value from Your IT Investment
In the informative white paper using technology to maximize business value, you'll learn how to get maximum value from your IT systems.

MARKETING RETURN ON INVESTMENT: maximize value investment, maximize, value, investment, value investment, maximize investment, maximize value..
5/23/2009

ChemicalsWorld.com Debuts On The Web
ChemicalsWorld.com, a new Internet marketplace offering value-added services for users in the chemicals industry makes its debut.

MARKETING RETURN ON INVESTMENT: ChemicalsWorld.com, Internet marketplace, value-added services , chemicals industry, supply chain operations , scm, supply chain management, supply chain management software companies , supply chain services, value chain services, procurement services .
5/30/2000

Implementing ERP Technology to Successfully Achieve Return on Investment
When it comes to software implementations, organizations large and small share the common goal of rapid deployment and return on investment. Small and medium businesses (SMB) however, face unique issues and challenges that might not be satisfied by vendors that typically serve the Fortune 1000 or tier one community. Such vendors may tout specialized

MARKETING RETURN ON INVESTMENT: Implementing ERP Technology to Successfully Achieve Return on Investment Implementing ERP Technology to Successfully Achieve Return on Investment Source: Exact Document Type: White Paper Description: When it comes to software implementations, organizations large and small share the common goal of rapid deployment and return on investment. Small and medium businesses (SMB) however, face unique issues and challenges that might not be satisfied by vendors that typically serve the Fortune 1000 or tier one
5/25/2005 10:37:00 AM

Document Management Return on Investment Analysis
Find out how a document management system (DMS) can generate a significant return on investment (ROI) for small to midsized businesses (SMBs). The changes in technology pricing over the last 10 years have finally made it possible for SMBs to enjoy the same efficiencies provided by IT systems that large enterprises have enjoyed for decades. These advances in technology can now be applied with ease at the SMB level.

MARKETING RETURN ON INVESTMENT: Document Management Return on Investment Analysis Document Management Return on Investment Analysis Source: Cabinet NG (CNG) Document Type: White Paper Description: Find out how a document management system (DMS) can generate a significant return on investment (ROI) for small to midsized businesses (SMBs). The changes in technology pricing over the last 10 years have finally made it possible for SMBs to enjoy the same efficiencies provided by IT systems that large enterprises have enjoyed for decades.
4/23/2009 5:03:00 PM

Case Study: Georg Fischer’s CRM Investment Improves Transparency and Customer Service
Georg Fischer, a global provider of fluid-handling systems, was using a simple database to manage customer contact information. But the company couldn’t effectively track the progress of customer relationships, opportunities, and projects, and so key data was often lost. By implementing an integrated enterprise application, the company now has centralized customer contact information, and improved customer relationships.

MARKETING RETURN ON INVESTMENT:
4/16/2008 5:53:00 PM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

MARKETING RETURN ON INVESTMENT: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM

Paslode Expands Marketing Efforts with Analytics in the Cloud


MARKETING RETURN ON INVESTMENT: Paslode Expands Marketing Efforts with Analytics in the Cloud Paslode Expands Marketing Efforts with Analytics in the Cloud Source: Halo Business Intelligence Document Type: Case Study Description: Paslode Expands Marketing Efforts with Analytics in the Cloud style= border-width:0px; />   comments powered by Disqus Source: Halo Business Intelligence Learn more about Halo Business Intelligence
7/16/2013 2:37:00 PM

Building the Path to Better Profits: Implementing ERP Technology to Successfully Achieve Return on Investment
Security Solutions for Small Businesses and Remote Branch Offices. IT Guides and Other Software to Use In Your Complex System for Small Businesses and Remote Branch Offices. When it comes to software implementations, organizations large and small share common goals of rapid deployment and return on investment. Unlike large organizations, however, smaller firms cannot rely on sizable budgets or internal teams to deploy an enterprise-wide initiative. But by following some fundamental concepts, smaller companies can make their technology investments pay off, with little disruption to the business.

MARKETING RETURN ON INVESTMENT: Building the Path to Better Profits: Implementing ERP Technology to Successfully Achieve Return on Investment Building the Path to Better Profits: Implementing ERP Technology to Successfully Achieve Return on Investment Source: Exact Document Type: White Paper Description: When it comes to software implementations, organizations large and small share common goals of rapid deployment and return on investment. Unlike large organizations, however, smaller firms cannot rely on sizable budgets or internal
9/19/2006 2:59:00 PM


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