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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing return on investment


Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

marketing return on investment  to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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The Return of Manufacturing Investment


The recent economic downturn dramatically changed investment habits for mid-market manufacturers—and not for the better. Nevertheless, some savvy executives have been using the market lull of the economic downturn and stop-and-start recovery to get their corporate houses in order, stabilizing their processes, facilities, and business systems so they’re better equipped to manage rapid growth when it returns. Find out how.

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IT Governance: Maximizing the Business Investment


Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization. Some project portfolio management (PPM) vendors have adopted the IT governance mantra to differentiate their solutions from those offered by the enterprise resource planning (ERP) industry.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Integrated by Design: The Superior Strategy for Investment Portfolio Reportin


Systems for monitoring, managing, and reporting on financial assets are mission-critical—particularly in a volatile investment environment. Yet, far too many insurers rely on legacy systems that are out-dated, expensive to maintain, limited in portfolio visibility, ineffective for assessing risk exposure in a timely fashion, and heavily reliant on time-consuming, error-prone manual reconciliation. Find out more.

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Implementing ERP Technology to Successfully Achieve Return on Investment


When it comes to software implementations, organizations large and small share the common goal of rapid deployment and return on investment. Small and medium businesses (SMB) however, face unique issues and challenges that might not be satisfied by vendors that typically serve the Fortune 1000 or tier one community. Such vendors may tout specialized "SMB solutions", but many times they are nothing more than scaled-down versions of the larger enterprise suites that do not take into account SMB concerns. By following some fundamental concepts, smaller companies can make their technology investments pay off, with little disruption to the business. This paper discusses nine steps to easier ERP implementations and better profits.

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On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors


Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all parties.

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Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

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Application Single-Sign On: Netegrity, Securant, or Evidian?


As security breaches become increasingly more frequent, minimizing user access to back-end systems and web applications without impacting legitimate usage is more important than ever before.

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