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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

marketing return on investment  to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing return on investment


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

marketing return on investment  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More...
The Return of Manufacturing Investment
The recent economic downturn dramatically changed investment habits for mid-market manufacturers—and not for the better. Nevertheless, some savvy executives

marketing return on investment  Return of Manufacturing Investment The recent economic downturn dramatically changed investment habits for mid-market manufacturers—and not for the better. Nevertheless, some savvy executives have been using the market lull of the economic downturn and stop-and-start recovery to get their corporate houses in order, stabilizing their processes, facilities, and business systems so they’re better equipped to manage rapid growth when it returns. Find out how. Read More...
SAP Announces Investment in Catalyst International
ERP giant SAP AG announced on September 1 that it had acquired nearly a 10% stake in warehouse management system (WMS) vendor, Catalyst International Inc.

marketing return on investment  Inc., that involve joint marketing and development aspects, but not an equity investment. Though strategies differ, these moves ultimately provide tighter integration of the packages, more comprehensive services and support, and lower installation costs for companies who seek to benefit from new technology. User Recommendations Current SAP LES users should benefit short-term from the consulting and training services available through the SCE Competency Center. More advantages will come later as Catalyst Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

marketing return on investment  to improved performance. Your marketing message stands out in the crowd, creating more awareness and demand for your product, and increasing the return on your marketing and sales budgets. How do you save money? First, you greatly reduce the time and manpower needed to create and review marketing materials. Since all your marketing communications use the message strategy, every project begins with a head start and wraps up without a lot of micro-editing, because everyone has already had their say during Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

marketing return on investment  is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical Read More...
Comparing On Demand Customer Relationship Management Service Alternatives
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific

marketing return on investment  On Demand Customer Relationship Management Service Alternatives CRM Evaluation Considerations In a recent Forrester Research report, it was noted that while functions and features are important in selecting customer relationship management (CRM) software, they are not the be-all and end-all deciding factor. It was also noted that when organizations looked back in terms of the criteria they used, or would use, to select CRM software, product capabilities were not nearly as important as most Read More...
Protecting Sensitive Data on Shared Networks: How to Provide Persistent Encryption of Confidential Folders on Corporate Networks
Companies want to manage security risks and encryption to protect data and to comply with industry guidelines. The desire to separate network management from

marketing return on investment   Read More...
Protect Your Business Intelligence Investment
You’re planning to upgrade your business intelligence (BI) solution and can’t wait for implementation. But are you sure of how to take advantage of its key

marketing return on investment   Read More...
The Need for Investment in Enterprise Innovation: Part Two
Sopheon – Where Innovation Means Business (and Vice Versa)Last week I talked about enterprise innovation management (EIM)/innovation performance management

marketing return on investment  product managers, innovation officers, marketing, scientists, process managers, etc. The vendor is also seeing C-level executives driving the need for EIM/IPM solutions—e.g. Indra Nooyi, CEO at Pepsico , defined the need for enterprise innovation management, which drove the decision to purchase Accolade. Sopheon Customers Sopheon sells its software primarily to companies with a heavy emphasis on R&D. An ideal customer profile would be a company with more than $300 million in annual revenues, and with a Read More...
Accelerating Return on Investment through B2B Outsourcing
With an uncertain future, if you want to continue growing you must step away from “business as usual” and focus on keeping operations lean and efficient. Top

marketing return on investment  Return on Investment through B2B Outsourcing With an uncertain future, if you want to continue growing you must step away from “business as usual” and focus on keeping operations lean and efficient. Top-level executives have directed managers to restructure and cut costs. For chief information officers (CIOs), restructuring often means consolidating IT resources to eliminate redundancy. But today, managers must look past the numbers and evaluate long-term benefits. Read More...
Mountainous Investment Transforms Enterprise Management Software Vendor
After decades of father-son stewardship, Deltek has been transformed by a New Mountain Capital LLC majority capital investment. Already a recognized enterprise

marketing return on investment  Investment Transforms Enterprise Management Software Vendor Event Summary To say that the last several years were interesting times for doing business would be a huge understatement for Deltek Systems, Inc . And while it intends to stay true to its roots, the period ahead promises to be equally fascinating. Lately, owing to new ownership and leadership, there has been a sense of a new era at the privately held, Herndon, Virginia (US)-based principal provider of enterprise software and Read More...
The Task Bank: Crucial for a Successful “Stay at Work/Return to Work” Program
“Stay at work/return to work” (SAW/RTW) programs address workforce productivity, costs, and lost time due to medical issues. The SAW/RTW approach is a

marketing return on investment  Presagia,health management intelligence,stay at work program,return to work program,SAW/RTW program,employee disability management,workforce productivity,employee health costs,employee medical issues,employee medical incident,employee case management,employee recovery,work disability,employee medical restrictions,employee task bank Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

marketing return on investment  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More...
Tips for Maximizing the Return on Your ERP Investment
As the economy picks up steam, organizations are increasing their investments in enterprise resource planning (ERP) technology as a way to help grow their

marketing return on investment  for Maximizing the Return on Your ERP Investment As the economy picks up steam, organizations are increasing their investments in enterprise resource planning (ERP) technology as a way to help grow their business. Yet because the recovery remains uncertain, organizations remain concerned with squeezing the most from their IT investment dollars. Download this white paper to learn about two strategies organizations can employ to maximize the returns from their ERP investments. Read More...

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