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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
marketing resource management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new product
development. It is tailored to discrete and process manufacturers in the electronics, food and beverage, specialty chemicals,
and telecommunications sectors. (...)
Excerpt related to
marketing resource management:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new
product development. It is t...
Published:
2006-02-08
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
marketing resource management:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing resource management:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
marketing resource management:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
marketing resource management:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Resource allocation and phase-based processes are key features to consider when selecting a project portfolio management
solution for new product development (NPD) projects. More importantly, NPD projects demand a best practices framework, like
Stage-Gate®, for their success. (...)
Excerpt related to
marketing resource management:
Resource allocation and phase-based processes are key features to consider when selecting a project portfolio management solution
for new product ...
Published:
2006-01-06
-
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
marketing resource management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
marketing resource management:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
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Abstract:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on structured data offer only a part of the total solution. In other words, businesses also need content management
for the unstructured data and content, which can (...)
Excerpt related to
marketing resource management:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on str...
Published:
2004-11-13
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Abstract:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinking, and managing the innovation process is becoming a broader requirement of manufacturers and retailers
alike. (...)
Excerpt related to
marketing resource management:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinkin...
Published:
2006-04-21
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Abstract:
PeopleSoft has been on a quest to dramatically improve its customer service & support by weeding out its 3rd-party consulting
partners. PeopleSoft also has a new platform, a new set of products and a new surprising attitude of lambasting competition.
Further, its financial results for the second quarter (...)
Excerpt related to
marketing resource management:
PeopleSoft has been on a quest to dramatically improve its customer service & support by weeding out its 3rd-party consulting
partners. PeopleSoft...
Published:
2000-09-05
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Abstract:
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are
growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated
to meet an enterprise's needs. (...)
Excerpt related to
marketing resource management:
... also referred to as media asset management (MAM), entertainment media asset management
(EMAM), brand resource management (BRM), marketing content management
...
Published:
2005-12-19
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Abstract:
PeopleSoft is back with a vengeance! During its users conference, Connect, which took place in Los Angeles on October 22-26,
it unveiled a slew of new products in its bid to maintain the current turnaround momentum. Earlier, on October 17, PeopleSoft
announced impressive financial results for Q3 2000. (...)
Excerpt related to
marketing resource management:
PeopleSoft is back with a vengeance! During its users conference, Connect, which took place in Los Angeles on October 22-26,
it unveiled a slew of...
Published:
2000-11-10
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing resource management:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined
the discussion on the topic of its current state of (...)
Excerpt related to
marketing resource management:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses o...
Published:
2010-08-04
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Abstract:
There are two types of project portfolio management (PPM) solutions for professional services organizations (PSO). For smaller
PSOs, best-of-breed vendors provide hosted solutions with out-of-the-box integrations, while integrated PPM solutions provide
the complete back-office systems preferred by many l (...)
Excerpt related to
marketing resource management:
There are two types of project portfolio management (PPM) solutions for professional services organizations (PSO). For smaller
PSOs, best-of-breed...
Published:
2006-01-02
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Abstract:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty years. Vision a leading product in the professional services automation market and has taken significant
strides to maintain this market leading position. (...)
Excerpt related to
marketing resource management:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty ye...
Published:
2005-09-27
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Abstract:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Excerpt related to
marketing resource management:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Published:
2001-11-26
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Abstract:
The management of buzzwords represents a significant area of improvement for both the buzzword users (BU) and the buzzword
consumers (BC). Buzzword life cycle management (BLM) is a proven discipline being applied within the software industry. (...)
Excerpt related to
marketing resource management:
... Acronym life cycle management (ALM) is a closely ... of people, the
buzzword creation resource (BCR), typically located in the marketing department of ...
Published:
2005-08-06