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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing forecasting

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing forecasting

ToolsGroup Embeds Machine Learning Technology in Demand Forecasting


ToolsGroup, a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations.

marketing forecasting  way to allocate additional marketing, purchasing and replenishment resources to up and coming products.   For more background see TEC ’s previous blog post on ToolsGroup . Read More

Planning, Budgeting, and Forecasting Software Evaluation and Selection Guide


Enterprise planning—budgeting, forecasting, and reporting—is a crucial component of financial management that contributes to companies’ success. However, planning is often seen as a time-consuming burden. Find out how an enterprise planning system can help you deliver more timely and reliable plans and enhance strategic decision making, to more quickly identify, analyze, and forecast the impact of changes as they occur.

marketing forecasting  be tied to the marketing spend needed to generate a given number of leads. Finance can provide managers with a useful model that includes information about past actuals and current headcount, as well as formulas driven by assumptions. This does not violate the best practice that requires department managers to be responsible for creating their own budgets. Instead, it saves them time by providing a solid, fact-based baseline—a starting point that contains important information about their Read More

Harvest Solutions


We help companies address business issues related to sales forecasting, opportunity management, marketing automation, contact and activity management, customer service, and management reporting. We a certified consultants for Microsoft CRM, SalesLogix, GoldMine, ACT!, and Crystal Decisions.

marketing forecasting  sales forecasting, opportunity management, marketing automation, contact and activity management, customer service, and management reporting. We a certified consultants for Microsoft CRM, SalesLogix, GoldMine, ACT!, and Crystal Decisions. Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

marketing forecasting  for enabling sales and marketing effectiveness. TEC: How do you help customers accommodate the pricing of brand new products, with no history from which to extrapolate? AR: Still painstakingly by making certain assumptions based on the history of similar products and product lines. Forecasting and predicting is never an easy science, but that is why there should be adjustments as soon as some meaningful history comes from a brand new product. Value-based pricing that LeveragePoint offers can be helpful Read More

Spreadsheets: An Inadequate Solution for Budgeting, Forecasting and Reporting


Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the spreadsheet. But spreadsheets fail to support complex planning processes, which involve multiple people, require real-time access to data, and demand comprehensive security. Discover how the Adaptive Planning budgeting and planning application can help you meet these needs.

marketing forecasting  An Inadequate Solution for Budgeting, Forecasting and Reporting Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the spreadsheet. But spreadsheets fail to support complex planning processes, which involve multiple people, require real-time access to data, and demand comprehensive security. Discover how the Adaptive Planning budgeting and planning application can help you meet these needs. Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

marketing forecasting  Guide to Engaging Email Marketing Email is no longer enough. It''s engagement that matters. This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow. Targeted and automated marketing efforts can Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

marketing forecasting  bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

marketing forecasting  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

marketing forecasting  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

marketing forecasting  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren''t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let''s not forget about marketing, the lifeblood of every company. If you don''t market effectively, there''s a good chance you won''t sell enough product to make a profit, and we all know Read More

How to Make Marketing Integration a Whole Lot Easier


Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

marketing forecasting  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

marketing forecasting  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More