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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing forecasting


ToolsGroup Embeds Machine Learning Technology in Demand Forecasting
ToolsGroup, a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a

marketing forecasting  way to allocate additional marketing, purchasing and replenishment resources to up and coming products.   For more background see TEC ’s previous blog post on ToolsGroup . Read More...
Harvest Solutions
We help companies address business issues related to sales forecasting, opportunity management, marketing automation, contact and activity management

marketing forecasting  sales forecasting, opportunity management, marketing automation, contact and activity management, customer service, and management reporting. We a certified consultants for Microsoft CRM, SalesLogix, GoldMine, ACT!, and Crystal Decisions. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

marketing forecasting  for enabling sales and marketing effectiveness. TEC: How do you help customers accommodate the pricing of brand new products, with no history from which to extrapolate? AR: Still painstakingly by making certain assumptions based on the history of similar products and product lines. Forecasting and predicting is never an easy science, but that is why there should be adjustments as soon as some meaningful history comes from a brand new product. Value-based pricing that LeveragePoint offers can be helpful Read More...
Spreadsheets: An Inadequate Solution for Budgeting, Forecasting and Reporting
Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the

marketing forecasting  An Inadequate Solution for Budgeting, Forecasting and Reporting Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the spreadsheet. But spreadsheets fail to support complex planning processes, which involve multiple people, require real-time access to data, and demand comprehensive security. Discover how the Adaptive Planning budgeting and planning application can help you meet these needs. Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

marketing forecasting  SME Product Marketing Team Tells All (or Most of it, at least) The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP ’s solutions for  small and medium enterprises (SMEs) . For one, the much publicized and anticipated  multi-tenanted software as a service (SaaS)   SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so ( after initial hiccups and faltering ). For its part, the Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

marketing forecasting  New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were verified and Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

marketing forecasting  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

marketing forecasting  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

marketing forecasting  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing forecasting  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they''ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You''ll learn the different types of data problems, why Read More...
Sales Forecasting for Your Business Advantage
With Advanced Sales Forecasting software from NetSuite, you now have the ability to run accurate, up-to-the-second sales forecasts to address your most

marketing forecasting  Forecasting for Your Business Advantage With Advanced Sales Forecasting software from NetSuite, you now have the ability to run accurate, up-to-the-second sales forecasts to address your most pressing business questions. As a result, you can manage your data and your business with greater accuracy, speed, and confidence. Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

marketing forecasting  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

marketing forecasting  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
Marketing, Advertising, and Communications


marketing forecasting  Advertising, and Communications Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

marketing forecasting  Marketing Management (EMM) RFI/RFP Template The Enterprise Marketing Management (EMM) RFI/RFP Template lists and describes 938 features and functions found in Enterprise Marketing Management (EMM) software solutions. This Enterprise Marketing Management (EMM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Enterprise Marketing Management (EMM) software selection projects. Features and functions included in this Enterprise Read More...

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