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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing forecasting

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing forecasting

ToolsGroup Embeds Machine Learning Technology in Demand Forecasting


ToolsGroup, a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations.

marketing forecasting  way to allocate additional marketing, purchasing and replenishment resources to up and coming products.   For more background see TEC ’s previous blog post on ToolsGroup . Read More

Spreadsheets: An Inadequate Solution for Budgeting, Forecasting and Reporting


Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the spreadsheet. But spreadsheets fail to support complex planning processes, which involve multiple people, require real-time access to data, and demand comprehensive security. Discover how the Adaptive Planning budgeting and planning application can help you meet these needs.

marketing forecasting  An Inadequate Solution for Budgeting, Forecasting and Reporting Mid-size organizations have been conducting their budgeting and forecasting through a readily-available, inexpensive, and easy-to-use application—the spreadsheet. But spreadsheets fail to support complex planning processes, which involve multiple people, require real-time access to data, and demand comprehensive security. Discover how the Adaptive Planning budgeting and planning application can help you meet these needs. Read More

SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

marketing forecasting  SME Product Marketing Team Tells All (or Most of it, at least) The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP ’s solutions for  small and medium enterprises (SMEs) . For one, the much publicized and anticipated  multi-tenanted software as a service (SaaS)   SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so ( after initial hiccups and faltering ). For its part, the Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

marketing forecasting  with SAP’s SCM product marketing team. My questions and SAP SCM’s answers are as follows: PJ : What makes you confident that the SAP Enterprise Warehouse Management (SAP EWM) 7.0 and SAP Transportation Management (SAP TM) 8.0 products are finally on par (if not even better) than best-of-breed (BoB) warehouse management system (WMS) and transportation management system (TMS) products? SAP SCM : With SAP EWM release 7.0, our customers have been telling us that our solution is on par in functionality Read More

DELPHUS Inc


Established in 1987, Delphus provides forecasting tools and solutions for sales and marketing managers, and inventory and production planners in manufacturing, distribution, and retail firms. The privately help corporation is headquartered in Morristown, New Jersey (US). Its client list includes divisions of Fortune 500 corporations, and midsized companies such as Kodak, IBM, Pfizer, Ferrari, Lucent Technologies, Bristol-Myers-Squibb, Skil-Bosch Tools, Hasbro UK, and Volvo.

marketing forecasting  solutions for sales and marketing managers, and inventory and production planners in manufacturing, distribution, and retail firms. The privately help corporation is headquartered in Morristown, New Jersey (US). Its client list includes divisions of Fortune 500 corporations, and midsized companies such as Kodak, IBM, Pfizer, Ferrari, Lucent Technologies, Bristol-Myers-Squibb, Skil-Bosch Tools, Hasbro UK, and Volvo. Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

marketing forecasting  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

marketing forecasting  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

marketing forecasting  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

marketing forecasting  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

marketing forecasting  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

marketing forecasting  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and other Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

marketing forecasting  Overhauls Its Marketing Amdocs'' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra''anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More

Financial Forecasting & Planning Summit - September 23/24, Mexico


Financial Forecasting & Planning Summit – September 23/24, Mexico. Don't miss out onrevolutionary trends shaping your industry at the Financial For...

marketing forecasting  Forecasting & Planning Summit - September 23/24, Mexico Don''t miss out on revolutionary trends shaping your industry at the Financial Forecasting & Planning Summit . At this exciting, one-of-a-kind summit, you''ll learn how to positively engage senior leadership around financial forecasts and reviews, use the financial forecast as the vehicle to drive accountability for results, optimize the role of Financial Forecasting & Planning in your company, and develop an approach to a single repeatable Read More

Smart Software for Service-level Driven Forecasting


The issue of forecasting intermittent demand has been one that has plagued companies forever. Many very smart people have tried to tackle it; many vendors like to say they focus on it. Few vendors make it as singular a focus as Massachusetts-based Smart Software. Principals Charles Smart, Nelson Hartunian (Ph.D.), and Thomas Willemain(Ph.D.) have been studying the issue for almost 30 years, have

marketing forecasting  Software for Service-level Driven Forecasting The issue of forecasting intermittent demand has been one that has plagued companies forever. Many very smart people have tried to tackle it; many vendors like to say they focus on it. Few vendors make it as singular a focus as Massachusetts-based  Smart Software . Principals  Charles Smart ,  Nelson Hartunian (Ph.D.) , and  Thomas Willemain(Ph.D.)  have been studying the issue for almost 30 years, have perfected their own proprietary forecasting Read More