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Documents related to » marketing forecasting scm


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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

marketing forecasting scm  with SAP’s SCM product marketing team. My questions and SAP SCM’s answers are as follows: PJ : What makes you confident that the SAP Enterprise Warehouse Management (SAP EWM) 7.0 and SAP Transportation Management (SAP TM) 8.0 products are finally on par (if not even better) than best-of-breed (BoB) warehouse management system (WMS) and transportation management system (TMS) products? SAP SCM : With SAP EWM release 7.0, our customers have been telling us that our solution is on par in functionality Read More...
PeopleSoft Gathers Manufacturing and SCM Wherewithal Part Two: Market Impact
The PeopleSoft-J.D. Edwards merger was, in great part, about retaining the big five (or big four, or big three) seat and the need to be bigger within shrinking

marketing forecasting scm  Annuncio Software , a marketing automation provider (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ); SkillsVilage , a service procurement vendor; and, Cohera , a catalog-management and contact-integration product. Thus it would seem logical to expect a smaller manufacturing ERP or SCM vendor to be the next prey. Indeed, PeopleSoft could have achieved most of its objectives by acquiring,,for example, Baan , QAD , Epicor , IFS , Intentia , or i2 Technologies for only a fraction of J.D. Read More...
IBS-Slow but Steady (and Demand-Driven) May Win the SCM Race
IBS, a conservative Swedish enterprise resource planning and supply chain management, seems to be making right moves to remain the leader within its selected

marketing forecasting scm  effectiveness in product development, marketing and sales, implementation and support, to offer integrated solutions at a competitive price. IBS believes the value for its customers should come from its ability to provide vertical solutions and multi-level processes for collaborative organisations; implement customer projects with mainly own resources; work primarily with its own software, in combination with some customised software solutions; espouse specific focus on distribution, manufacturing, and Read More...
Reference Guide to Supply Chain Management (SCM) Features and Functions
This guide to supply chain management (SCM) functions/features will help you determine which SCM features are a high priority for your organization. Learn about

marketing forecasting scm  areas, such as product marketing for product and product families; sales for territory sales plans; channel and alliance management for channel forecasts; finance for revenue and corporate strategic plans; and manufacturing for shipment or off-the-dock plans. The wide range of professionals involved often creates confusion, poor coordination, and missed business opportunities when sales are missed or excess inventories mount. Ultimately, a process must produce a forecast—one number—upon which the Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

marketing forecasting scm  SME Product Marketing Team Tells All (or Most of it, at least) The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP ’s solutions for  small and medium enterprises (SMEs) . For one, the much publicized and anticipated  multi-tenanted software as a service (SaaS)   SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so ( after initial hiccups and faltering ). For its part, the Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

marketing forecasting scm  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

marketing forecasting scm  the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
Macola ERP Supply Chain Management (SCM): Supply Chain Management (SCM) Competitor Analysis Report
Criteria in this knowledge base pertain to managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management,

marketing forecasting scm   Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

marketing forecasting scm  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Escaping Excel Hell: Budgets and Forecasting
For many companies, spreadsheet applications such as Microsoft Excel are the principal interface for budgets and forecasting. Often, these companies find

marketing forecasting scm  Excel Hell: Budgets and Forecasting For many companies, spreadsheet applications such as Microsoft Excel are the principal interface for budgets and forecasting. Often, these companies find themselves in “Excel hell,” a state of inefficiency and disruption related to using spreadsheets for collaborative planning. The result: frustration, and decisions based on bad information. Learn about solutions that can help your company stay out of “Excel hell.” Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

marketing forecasting scm  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
Blue Tent Marketing


marketing forecasting scm  Tent Marketing Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

marketing forecasting scm  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.''s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product''s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

marketing forecasting scm  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
Driver-Based Planning for Budgets and Forecasting
Line managers and finance staffs are frustrated by the inadequacies of spread-sheet based planning systems for delivering useful budgets and rolling forecasts

marketing forecasting scm  Based Planning for Budgets and Forecasting Line managers and finance staffs are frustrated by the inadequacies of spread-sheet based planning systems for delivering useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of a business and financial plans. What''s missing is driver-based planning, a best practice methodology where financial plans incorporate assumptions about business activities which are modeled to drive financial data such as revenue Read More...

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