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Documents related to » marketing forecasting scm


Driver-based Budgets and Forecasting
Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of business and financial plans. What's missing is driver-based planning, a best-practice methodology where financial plans incorporate assumptions about business activities modeled to drive financial data.

MARKETING FORECASTING SCM: Driver-based Budgets and Forecasting Driver-based Budgets and Forecasting Source: Alight Document Type: White Paper Description: Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of business and financial plans. What s missing is driver-based planning, a best-practice methodology where financial plans incorporate assumptions about business
8/16/2007 2:48:00 PM

Escaping Excel Hell: Budgets and Forecasting
For many companies, spreadsheet applications such as Microsoft Excel are the principal interface for budgets and forecasting. Often, these companies find themselves in “Excel hell,” a state of inefficiency and disruption related to using spreadsheets for collaborative planning. The result: frustration, and decisions based on bad information. Learn about solutions that can help your company stay out of “Excel hell.”

MARKETING FORECASTING SCM: Escaping Excel Hell: Budgets and Forecasting Escaping Excel Hell: Budgets and Forecasting Source: Alight Document Type: White Paper Description: For many companies, spreadsheet applications such as Microsoft Excel are the principal interface for budgets and forecasting. Often, these companies find themselves in “Excel hell,” a state of inefficiency and disruption related to using spreadsheets for collaborative planning. The result: frustration, and decisions based on bad information. Learn about
3/23/2010 1:16:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING FORECASTING SCM: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING FORECASTING SCM: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

MARKETING FORECASTING SCM: Finds CRM Partner for Marketing Tools SAP Finds CRM Partner for Marketing Tools P.J. Jakovljevic - December 8, 1999 Read Comments Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP s enterprise resource planning and data warehouse packages
12/8/1999

Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

MARKETING FORECASTING SCM: Business Case for Operational Marketing Building the Business Case for Operational Marketing Source: Alterian Document Type: White Paper Description: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational
3/2/2009 8:29:00 AM

Leverage Google Analytics to Enhance Marketing Awareness and Performance
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

MARKETING FORECASTING SCM: Google Analytics to Enhance Marketing Awareness and Performance Leverage Google Analytics to Enhance Marketing Awareness and Performance Source: Blue Tent Marketing Document Type: White Paper Description: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the
3/2/2009 12:48:00 PM

Bistech Demo: Improved Forecasting with IBM Cognos Express
See how a construction company can gain greater visibility into its project pipeline and work in progress to more accurately forecast revenues, predict labor needs, and manage cash flow.

MARKETING FORECASTING SCM: Bistech Demo: Improved Forecasting with IBM Cognos Express Bistech Demo: Improved Forecasting with IBM Cognos Express Source: IBM Document Type: Web Cast Description: See how a construction company can gain greater visibility into its project pipeline and work in progress to more accurately forecast revenues, predict labor needs, and manage cash flow. Bistech Demo: Improved Forecasting with IBM Cognos Express style= border-width:0px; />   comments powered by Disqus Related Topics:   Balanced
8/10/2012 2:03:00 PM

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

MARKETING FORECASTING SCM: Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results Source: Vtrenz Inc. Document Type: White Paper Description: For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments,
2/27/2007 10:06:00 AM

Best Practices for Budgeting, Forecasting and Reporting
Corporate budgeting, forecasting, and reporting presents a formidable challenge to most companies, regardless of size or industry. Companies that are able to address budgeting obstacles and improve their process will not only be rewarded with more accurate budgets, more timely re-forecasts, and improved decision-making, but also foster a disciplined financial management culture that will deliver a true competitive advantage

MARKETING FORECASTING SCM: Best Practices for Budgeting, Forecasting and Reporting Best Practices for Budgeting, Forecasting and Reporting Source: Adaptive Planning Document Type: White Paper Description: Corporate budgeting, forecasting, and reporting presents a formidable challenge to most companies, regardless of size or industry. Companies that are able to address budgeting obstacles and improve their process will not only be rewarded with more accurate budgets, more timely re-forecasts, and improved decision-making, but also
4/7/2011 4:30:00 PM

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

MARKETING FORECASTING SCM: Study: Advantage Sales & Marketing LLC Case Study: Advantage Sales & Marketing LLC Source: Cornerstone OnDemand Document Type: Case Study Description: Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed
9/1/2010 4:32:00 PM


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